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8 Tips on Creating an Online Press Release for Small Businesses

PR Fuel

Are you a small business, organization, or individual seeking to boost your visibility and credibility? According to the Harvard Business Review (HBR), 75% of retail products fail in the first year. Your goal is to have the journalist contact you, which may result in a print/online article or TV/Radio interview.

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Public Relations Tips: Grow to New Heights Fast in 2020

PR Fuel

Your small business may feel like a tiny sapling under a canopy of tall trees. How do you bring attention to your business? There are so many other businesses out there, and people only have so much attention to give. PR helps small businesses build brand awareness and credibility.

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How Best To Twitter – Everything You Wanted to Know, But Didn’t Have Time to Find Out

PR Matters

The bundle sources high-quality articles and videos, guidelines and more, which have been created over the years by social media practitioners, journalists and other communications professionals that I admire and appreciate. How to Use Twitter (an article and terminology explained). A Small Business Guide to Twitter.

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How To Create Great Content With Your Data

Cision

The odds are that Adobe generated some of the source data for these articles and posts. Every November or early December, you may read granular details about how retailers perform on Black Friday and Cyber Monday.

Data 120
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Communication in Top Eight Digital Skills Needed

The Proactive Report

” The lack of digital skills and how it affects productivity in business has been in the news a lot lately. The BBC reports today that more than 12 million people, and one million small businesses, in the UK fall into the digital skills gap. The BBC article lists these five basic skills: Manage information.

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8 Characteristics of a Successful Press Release

PR Fuel

First, you state the main idea or purpose of the article at the top of the press release. You want to focus on the why of the article in the beginning, then focus on the who, what, when, and where. The overall purpose of a press release is to serve as a newsworthy article. This is called the lead. Remember to keep it succinct!

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Confidence in Analytics: Reporting, Referral Spam and Trust in Data [UML]

Sword and the Script

As always below are three articles I’ve read and recommend for your perusal. However, the analytics the company provides is questionable, according to reporting by Mark Bergen in a Bloomberg article titled, Facebook Measurement Mistakes Test Advertisers’ Ardor. 1) Four Flaws in Facebook Measurements. Facebook Inc. And again.”.