PR 20/20
JUNE 6, 2023
HubSpot started as a marketing automation platform in 2006, and users have experienced a treasure trove of growth since. The platform is now a comprehensive suite of tools and services to help businesses with their marketing, sales, customer service, and operations.
PR 20/20
SEPTEMBER 16, 2020
“We expect global spending on marketing automation tools to surpass $25 billion by 2023,” according to Forrester. You can still leverage most of these strategies with any marketing automation platform. Keep reading for 10 strategies that build a successful foundation for marketing automation success. Be Smart About Your Data.
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PR 20/20
MARCH 15, 2021
Interestingly enough, though, marketers have quite a recent appetite for “newness,” especially when it comes to martech. A recent survey reports that a whopping 60% of marketing leaders plan to increase new martech spend over the next 12 months. For instance: Each hub (marketing, sales, service) has its own level of permissions.
PR 20/20
DECEMBER 5, 2022
HubSpot’s different hubs include: Marketing Hub : Per its namesake, Marketing Hub provides many tools to support your inbound marketing efforts. Some of these tools include email marketing, social media marketing (both organic and paid), landing pages, smart content , and more. If so, use the landing page builder.
PR 20/20
JUNE 22, 2022
How should sales and marketing teams use HubSpot for account-based marketing (ABM)? Recently, HubSpot made major investments in the platform’s account-based marketing (ABM) features and tools. HubSpot offers a slew of free certification courses and also provides users with a knowledge base of helpful articles.
PR 20/20
SEPTEMBER 28, 2020
Digital is more important than ever—both in the way we market to our leads and customers, and the technology we use to communicate with them. That’s why we need a great digital experience, and a tech that is powerful, easy to use, and cross-departmental friendly (think: marketing, sales, service). Marketing Hub. Team management.
Cision
MAY 11, 2015
“When you talk about tracking user behavior on the web…at the base level everyone put a Google Analytics tag on each page of their site and they could see what page got the most traffic and where people were coming from. Those tags populate the data you see in Google Analytics reports. Google Tag Manager explained.
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