Critical Mention

JANUARY 30, 2019

Like any technology investment, making a decision about which media monitoring or earned media measurement tool is right for your business can be challenging. Robust analytics and reporting. Eric Lebowitz joined Critical Mention in 2018 as its Director of Marketing.

How To 60

How To Media Analytics Television 60

Critical Mention

JANUARY 30, 2019

If you work in public relations or marketing—or in the business world generally—you have likely heard about several major developments in the media monitoring marketplace. Robust analytics and reporting: In today’s media environment, it’s not enough to simply track mentions.

Media 60

Media Marketing Analytics Television 60

Critical Mention

SEPTEMBER 3, 2019

Whether you’re part of a team or a solo marketing or communications pro for your organization, it’s important to make sure that you have a bird’s-eye view of your brand across a variety of mediums. . A great way to start is to brainstorm ways to measure up to your competition. Access to Analytics. Establish Benchmarks.

Strategy 75

Strategy Media Analytics Radio 75

Critical Mention

JULY 16, 2019

At the same time, while communications, PR and marketing professionals are generally thrilled to create brand awareness without spending budget dollars, earned media can also be difficult to measure. Estimated audience is another effective way to measure the reach of an earned media event. Estimated Audience.

Media 76

Media Advertising Advertising Measurement 76

Burrelles Fresh Ideas

SEPTEMBER 26, 2023

Place Internet of Things (IoT) sensors throughout your event and issue guests with lanyards that have radio frequency identification (RFID) chips embedded. Guest Contributor: Katie Brenneman is a passionate writer specializing in lifestyle, mental health, education, and fitness-related content.

Community 92

Community How To Marketing Data 92

The Resolution Blog

OCTOBER 7, 2015

But if you were going to get word out about a “new XXX which could revolutionise…” it was papers, TV and radio, every time. The big opportunity for the PR industry though is content marketing, an increasingly key element of SEO. Incidentally, for journalists, content marketing is, in many respects, the new PR.

SEO 120

SEO Engineering Content Marketing Agency 120

Critical Mention

SEPTEMBER 13, 2019

Here are just a few: Different KPIs your Organization can Measure: 1. Measuring the performance of your organization’s digital efforts will help you identify what strategies to push forward and which ones to set aside. Email marketing is also to keep your brand top-of-mind to prospective clients. Unique Website Visitors.

Marketing 92

Marketing SEO Radio Video 92

Cision

JUNE 6, 2017

According to research by Boston Consulting Group, one ultraloyal customer who shares content can generate eight times his or her own consumption through their advocacy. The key idea here is that the economic value of content marketing does not come from content. It comes from the transmission of content.

Marketing 239

Marketing Television Handbook Web 239

Critical Mention

FEBRUARY 5, 2019

Tracking trends is critical to determining whether your marketing team can prove your value to senior leadership through earned media measurement. Why is monitoring trending topics so important? Being able to identify and respond to trending topics significantly increases your traffic, engagements and SEO.

Trends 61

Trends Viral Analysis Crisis 61

MaccaPR

JUNE 1, 2016

This format is the result of an intersection of news and content marketing, a completely unprecedented space in the media landscape in which online users are perusing articles, sending snaps and sharing memes that often are riddled with brand messaging. See more details of the case study here.

Brand 48

Brand Branding Storytelling Healthcare 48

ImPRessions - Crenshaw Communications

SEPTEMBER 22, 2017

The founders tout the software’s “data storytelling at machine scale” to add value to sharing intel – including product news, financial data or analytics. Radio Guest List – the HARO of audio! Want to hear from producers and hosts of radio broadcasts and podcasts? Talkwalker for realtime Newsjacking.

Tools 147

Tools Radio Data Instagram 147

Onclusive

AUGUST 30, 2023

And studies prove that sharing your knowledge and expertise as a brand can strengthen your customer relationships, with up to 70% of consumers reporting feeling closer to a brand because of their content marketing. 3.Engaging Use the next three tactics to help maintain a positive brand image and protect your brand: 1.Media

Brand 195

Brand Branding How To Reputation 195

Sword and the Script

MARCH 3, 2020

The integration means internal communicators can publish content in the SocialChorus Studio, while employees can receive that information wherever they prefer: in Outlook, SharePoint or Teams. The unified analytics give us the ability to show how communications are driving our strategic initiatives, including our digital transformation.”.

Pitching 78

Pitching Instagram Survey Data 78

PR Fuel

MARCH 17, 2020

Most people focus on three main areas when trying to promote their business: advertising, content marketing , and public relations. A Long-Term Strategy: Content Marketing. Content marketing isn’t a new idea. Television and radio’s quick ads made it fall from favor for a few decades.

Publicity 63

Publicity Small Business Advertising Advertising 63

MaccaPR

MARCH 18, 2015

Remember when public relations required you to persuade gatekeepers – news editors, TV and radio producers and reporters – to carry your company or client''s content to their audiences? Brian Enderlein , Digital Media, Interactive Marketing & Analytics, 3M. But, definitions vary by marketer.

Content Marketing 48

Content Marketing Financial Marketing Analytics 48

Norton's Notes

SEPTEMBER 25, 2015

For those of you that don’t know what Growth Hacking actually is, according to Wikipedia, this is the definition: Growth hacking is a marketing technique developed by technology startups which uses creativity, analytical thinking , and social metrics to sell products and gain exposure. [1] Is Content still King?

Marketing 28

Marketing Employee Wikipedia Data 28

Sword and the Script

DECEMBER 11, 2018

This year, more than 20 professionals – real people that do real marketing and PR work every day – responded and with high-quality ideas that I found to be invigorating and thought-provoking. 12) More dramatic platform changes will challenge marketing. 19) Movie franchise approach to content marketing outpaces the newsroom model.

Social Media 96

Social Media Marketing Media Creativity 96