Analytics Consumer Product Launch Technology 
5W PR
JANUARY 3, 2024
Beauty brands face unique challenges and opportunities in a landscape where trends, consumer expectations, and digital platforms play pivotal roles. Brands are leveraging digital channels to connect directly with consumers, share brand stories, and showcase products.
ImPRessions - Crenshaw Communications
JULY 6, 2016
A PR agency employee starting in the business today will be creating programs, telling stories, and reporting to clients in ways very different from just a few years ago, in part due to the rise of digital technology and the blurring of lines between paid, earned, and owned media. Thought leadership isn’t just for B2B brands.
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ImPRessions - Crenshaw Communications
MAY 1, 2019
B2B brands can often rely on their own website analytics to gauge the power of earned media, while others use third-party vendors to conduct baseline customer research, or calculate share-of-voice movement within a category. We see this too often in technology PR. Insufficient research. It takes talent, and we’re proud of that.
Sword and the Script
JUNE 3, 2020
2) Meltwater adds Signals to analytics Meltwater rolled out several enhancements to its product, the most significant of which is “Signals.” In the meantime, we can also analyze previous articles written by social and news influencers to find those who write often about product launches, golf, or millennial consumer tastes.”
5W PR
JANUARY 31, 2024
Technology Public Relations (Tech PR) involves managing and enhancing the public image of technology-related companies and products. Tech PR professionals work to generate favorable publicity, manage crises, and position technology brands as industry leaders. This is especially effective for consumer technology products.
Burrelles Fresh Ideas
SEPTEMBER 19, 2023
Create buzz on multiple platforms The proper PR strategies can generate excitement and buzz around a brand’s initiatives, products, or events across various media platforms. For instance, a well-planned product launch might involve social media teasers, influencer partnerships, press releases, and live events.
Shift Communications
NOVEMBER 11, 2015
From a survey of consumers, 80% report that video is helpful when researching a purchase decision. And a report shows that video traffic will comprise 80 percent of all consumer internet traffic by 2019. Do you want to plan content around key product launches you see coming in the future, or seasonal events?
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