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Creating Earned Media Stories With Jennifer Reinhard, Ketchum

OnePitch

On this month’s profile, we are talking with Jennifer Reinhard , Vice President/Media Group Manager in Ketchum ’s Earned Media Specialty Group (EMSG). She has experience in corporate reputation management and crafting earned media stories. The technology in this story was a design application. And he did beautifully.

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Meet the Media: Justine Murphy, Senior Editor at Laser Focus World

Bianchi Biz Blog

I’m a senior editor and writer for Laser Focus World , which focuses on all-things photonics—my role allows me to learn about new and emerging technologies and their implications for the future for researchers, developers, and real-world applications. Describe the craziest or most fun story you have written.

Meeting 73
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How to Attract Gen Z Consumers to your Wine Brand

5W PR

Brands can use social media platforms like Instagram to showcase the brand story through photos, videos, and behind-the-scenes glimpses. That includes things such as donating a part of profits to charities or supporting sustainable agriculture initiatives. They want to know the story behind the wine, the winery, and the winemaker.

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Met the Media: Ryan Gehm, Editor-in-chief at Truck & Off-Highway Engineering

Bianchi Biz Blog

I’m the editor-in-chief of SAE Media Group’s Truck & Off-Highway Engineering magazine and related digital products (e-newsletters, webinars, special reports, web content, etc.). I’ve been with SAE International’s Media Group for nearly 23 years. We make it a point to cover all aspects of this powertrain-diversification journey.

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New leadership signals new — but unpredictable — opportunity for Indonesia’s tech sector 

The Hoffman Agency

While the macro mood is buoyant, is Prabowo-Gibran good news for Indonesia’s technology sector? New leadership in Indonesia offers fresh opportunities for technology companies, but businesses must understand the policy and regulation changes that are coming.

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4 Mistakes You Might Be Making With Media and Social Intelligence

PRSay

Most brands today are using some kind of platform to help them make sense of the media and social conversations that affect their reputations. But any technology is really only as useful and savvy as the people behind the scenes actively reviewing and doing something with it. 8 at PRSA’s 2017 International Conference in Boston.

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Spotlight on a Solo PR Pro: Meet Daria Steigman

Solo PR Pro

Daria suggested to one of the people she’d been temping for that his company engage her to write a newsletter covering agriculture, trade, and energy issues on Capitol Hill. As Steigman Communications has evolved, so too has technology. Thoughts on social media and the future. From temp to small business owner. Solo PR Pro No.

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