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PRSA Introduces Innovative Program to Guide Journalists Transitioning Into PR and Communications

PRSay

So far in 2024, the Los Angeles Times , The Wall Street Journal , Time magazine, Sports Illustrated and National Geographi c, among other outlets, have all conducted layoffs, while journalists at several Condé Nast publications staged walkouts over proposed job cuts. How was your transition into public relations?

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Spotlight on a Solo PR Pro: Meet Stu Opperman, APR

Solo PR Pro

He developed a love of sports and print media at a young age, and set off to the University of Florida to pursue a degree in journalism. When he arrived on campus, however, he was amazed by the student-run broadcast stations, including radio and TV stations that would actually compete in the local market for ratings. “I

Meeting 131
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Meet the Media – Dan Rosenheim

Landis PR

A 30-minute newscast may have a mere 18 minutes for news, once commercials, weather and sports are subtracted. Performance isn’t typically an issue in print — using prose to tell a compelling story is. Performance isn’t typically an issue in print — using prose to tell a compelling story is.

Meeting 98
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Launch Marketing: Launch PR Strategy to Maximize your Brand Post Launch

5W PR

There are both free and paid press release services that will distribute your press release to various news agencies. You can also have physical coupons that are sent out in the mail, included in print ads or posted on bulletin boards. Charity Events -You can sponsor local charity events such as concerts or sporting events.

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Behind the Headlines With Crenshaw Communications’ Marijane Funess

Cision

Having to switch gears so often was a great prelude to broader agency work where we work on various clients from 3D printing to beer. What are some of the differences in building a communications strategy on a national level compared to a local level? At Crenshaw, you work with a variety of brands and businesses.

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Ask Your PR Agency for a Story, Not a Press Release

Polaris

Local TV, radio, newspapers, and trade magazines all conducted interviews and ran stories in response to our ideas. #2 Feature articles about the “dating dilemma” appeared in sports sections of major dailies, as well as in Valentine’s Day features and gift guides, reaching both men and women prior to Valentine’s Day.

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PR Rock Stars: Best Buy’s Bianca Jones

Communications Conversations

We have a team member assigned to each of our retail territories so our stores have a specific point of contact and we can build relationships with local reporters. Before joining BBY, you worked at four separate PR agencies. How did that agency experience prepare you for your role in corporate PR?

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