Shift Communications

SEPTEMBER 25, 2017

This is specific to data science; feature engineering is the time we spend ensuring we’ve selected good data and trained our models appropriately. cta] The post {PR}edict: Predictive Analytics and the Future of PR, Part 4 appeared first on SHIFT Communications PR Agency - Boston | New York | San Francisco | Austin.

Analytics 87

Analytics Engineering Data Reddit 87

Shift Communications

JULY 26, 2017

When lining up your speaking bench, it’s important to identify a spokesperson who is media trained, able to make him/herself available at a moment’s notice and is someone that will carry the message impactfully (e.g., Next is crafting the messaging and determining the best communication medium(s) to activate.

Case Study 101

Case Study Crisis Study Crisis Communications 101

Beyond PR

MARCH 30, 2018

Assuming that didn’t work for you, it brings up a larger point: While you don’t need a degree in computer science to build an AI strategy, it is important that PR pros don’t sit on the sidelines and let an AI strategy get defined for them without their input. Next Steps For AI And The PR Sector. The Industry Take On AI So Far.

Publicity 85

Publicity Training Technology Data 85

Shift Communications

APRIL 2, 2015

years working on the technology PR team. The Agency had just sprouted a marketing technology team arm, and I had been itching to learn more in that area for some time. I was already starting to see the need to integrate our traditional PR practices with marketing tech. I spent the first 3.5 Senior Marketing Analyst.

Marketing 60

Marketing Data-Driven PR Analytics Training 60

Shift Communications

NOVEMBER 18, 2015

As the Digital Marketing and Data Driven PR environments become more competitive, your goal should be staying one step ahead of your competition. cta] The post How to find a 10x Marketer, Part 1: Introduction appeared first on SHIFT Communications PR Agency - Boston | New York | San Francisco | Austin. Katie Lioy.

Data-Driven PR 60

Data-Driven PR Marketing How To Engineering 60

Shift Communications

NOVEMBER 18, 2015

As the Digital Marketing and Data Driven PR environments become more competitive, your goal should be staying one step ahead of your competition. The post How to find a 10x Marketer, Part 1: Introduction appeared first on SHIFT Communications PR Agency - Boston | New York | San Francisco | Austin. Katie Lioy.

Data-Driven PR 60

Data-Driven PR Marketing How To Engineering 60

Shift Communications

APRIL 23, 2015

Many times, I’m asked by younger communicators what skills they should concentrate on as they finish their degree or begin seeking an agency role. By understanding how to think about and interpret data, communicators need to be able to draw inferences and understand trends by providing insights based on what they observe.

Communications 60

Communications Analytics Infographics Data-Driven PR 60

Shift Communications

OCTOBER 31, 2016

Compound the avalanche of content with little to no meta-data and you have a recipe for opacity in visual content reporting. At World of Watson, IBM showcased Watson’s ability to recognize, based on over a billion image training library, the contents of images – with no other context.

Analytics 60

Analytics Data Analysis Technology 60

Shift Communications

SEPTEMBER 18, 2017

we take this data series and project it forward, using the existing 5 years’ data as the training data. What Would PR Do? I personally don’t have a PR agency for my blog, but if I did, I would provide them this data. What would a data-driven PR agency like SHIFT do with it?

Analytics 132

Analytics Data-Driven PR Data Software 132