Shift Communications

FEBRUARY 29, 2016

” We tested it out; GDELT has a sharp learning curve and massive system requirements (they recommend at least a terabyte of disk space for the raw dataset). cta] The post Be new to be newsworthy appeared first on SHIFT Communications PR Agency - Boston | New York | San Francisco | Austin. Christopher S.

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Shift Communications

JANUARY 25, 2016

One thing that every data-driven communications professional needs to understand: our models are not reality; they are a separate entity. They become less accurate with time, as the system we are modeling does not remain the same. It’s fairly obvious that a strategy from 2008 needs re-evaluation before seeing use in 2016.

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Shift Communications

MARCH 7, 2016

With the data gold that exists in our marketing systems, it’s almost criminal not to make data-driven decisions to create better-informed budgets, more conversions, more strategic plans and a more successful year. Yes, we test all models on ourselves before offering the opportunity to clients. Chel Wolverton.

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Onclusive

MARCH 2, 2021

Culture also includes the organization’s vision, systems, symbols, language, assumptions, environment, and location. In this blog, let’s explore the two biggest and heaviest cultural roadblocks (and the most common) on the path of data-driven journeys, specifically for PR/Communications, i.e., the earned media space.

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Shift Communications

MARCH 8, 2016

One of the most valuable lessons I’ve learned over the course of my 17 year professional career – and worked to impart on those I have mentored – is that thinking critically and creatively, showing genuine curiosity, and prioritizing relationship building are THE most important skills to develop as a PR professional. Molly DiLorenzo.

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Shift Communications

DECEMBER 18, 2014

If you’re working with a data-driven PR firm, chances are at some point in your relationship you will be asked to grant access to a variety of marketing and data systems. What systems might you be asked about, and why? Systems you may be asked about: market research, previous campaign performance data.

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Shift Communications

DECEMBER 29, 2015

What if there was a way, if not to predict the future, to at least have an early warning system about what content you should promote? Social Media Game of Thrones: A Song of PR and Social. cta] The post SHIFT Archives: The Best of Q2 2015 appeared first on SHIFT Communications PR Agency - Boston | New York | San Francisco | Austin.

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Beyond PR

MARCH 30, 2018

Assuming that didn’t work for you, it brings up a larger point: While you don’t need a degree in computer science to build an AI strategy, it is important that PR pros don’t sit on the sidelines and let an AI strategy get defined for them without their input. If you’re a data-driven PR shop, you may have a head start on what AI could do.

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Shift Communications

MAY 14, 2015

At SHIFT we’re big proponents of data-driven PR. Living on the B2B side of the house, I’ve been thrilled by the enthusiasm we’re seeing for deeper understanding on how these elements play into our PR programs and the RFP’s we’re receiving. Interestingly only one company using a formal marketing automation system.

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Shift Communications

JANUARY 5, 2015

Advertising systems can now focus on behaviors, such as being able to display an ad only when a TV show is currently on the air, or on a specific brand of mobile device. 2015 will be the year when companies either fully embrace data-driven PR and marketing or fall far behind. Behind the Scenes. Christopher S.

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Shift Communications

FEBRUARY 23, 2015

Untrusted PR professionals who don’t do the hard work of building relationships often focus only the client’s interests. Many of the communications systems of the digital age DO scale, such as email, instant messaging, text messages, and social media. This is where data-driven PR has a chance to shine.

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