Onclusive

APRIL 21, 2020

This week, we’re continuing our April blog series focused on helping communications teams to get the credit they deserve and the resources they need by making a key shift to data-driven PR and communications. We recommend working with your marketing team to understand which tools they are using and can share with you.

Data-Driven PR 362

Data-Driven PR Measurement System Data 362

Onclusive

APRIL 21, 2020

This week, we’re continuing our April blog series focused on helping communications teams to get the credit they deserve and the resources they need by making a key shift to data-driven PR and communications. We recommend working with your marketing team to understand which tools they are using and can share with you.

Data-Driven PR 362

Data-Driven PR Measurement System Data 362

Shift Communications

JANUARY 25, 2016

One thing that every data-driven communications professional needs to understand: our models are not reality; they are a separate entity. They become less accurate with time, as the system we are modeling does not remain the same. It’s fairly obvious that a strategy from 2008 needs re-evaluation before seeing use in 2016.

Content Marketing 60

Content Marketing System Google Data 60

Shift Communications

JANUARY 2, 2017

Public relations professional must become adept at working with remarketing software, custom audiences in social media advertising systems, email marketing and marketing automation, and any technology which lets us communicate with the audience that our brands already own. Dark Social and Influence.

Trends 83

Trends Publicity Analytics Software 83

Shift Communications

FEBRUARY 29, 2016

” We tested it out; GDELT has a sharp learning curve and massive system requirements (they recommend at least a terabyte of disk space for the raw dataset). If you’re willing to invest some money and time, GDELT can run inside Google’s BigQuery service.

Analytics 60

Analytics Google Technology System 60

Onclusive

MARCH 2, 2021

Culture also includes the organization’s vision, systems, symbols, language, assumptions, environment, and location. In this blog, let’s explore the two biggest and heaviest cultural roadblocks (and the most common) on the path of data-driven journeys, specifically for PR/Communications, i.e., the earned media space.

Data 312

Data Communications Data-Driven PR Analytics 312

Shift Communications

MARCH 7, 2016

With the data gold that exists in our marketing systems, it’s almost criminal not to make data-driven decisions to create better-informed budgets, more conversions, more strategic plans and a more successful year. Yes, we test all models on ourselves before offering the opportunity to clients.

Google 60

Google B2C Analytics Data 60

Shift Communications

DECEMBER 18, 2014

If you’re working with a data-driven PR firm, chances are at some point in your relationship you will be asked to grant access to a variety of marketing and data systems. What systems might you be asked about, and why? Systems you may be asked about: market research, previous campaign performance data.

Data 157

Data Data-Driven PR System Analytics 157

Shift Communications

MARCH 8, 2016

For example, diving into a faculty member’s on-going research on the immune function of the central nervous system (!) In the college setting, I had the pleasure of working with members of the faculty regularly, promoting their scholarship.

Skype 60

Skype Creativity Education Construction 60

Shift Communications

MAY 14, 2015

At SHIFT we’re big proponents of data-driven PR. Living on the B2B side of the house, I’ve been thrilled by the enthusiasm we’re seeing for deeper understanding on how these elements play into our PR programs and the RFP’s we’re receiving. Interestingly only one company using a formal marketing automation system.

B2B 60

B2B Marketing Construction Analytics 60

Shift Communications

DECEMBER 29, 2015

What if there was a way, if not to predict the future, to at least have an early warning system about what content you should promote? Social Media Game of Thrones: A Song of PR and Social. Instead, most marketers look back at their analytics at the end of the week, month, or quarter.

Analytics 60

Analytics Viral Social Media Google 60

Beyond PR

MARCH 30, 2018

Unsupervised learning doesn’t need training data but instead has the system learn on the fly. Imagine, for instance, you’ve created a microsite for a PR campaign that repurposes a library of blog posts, media mentions and other assets. If you’re a data-driven PR shop, you may have a head start on what AI could do.

Publicity 85

Publicity Training Technology Data 85

Shift Communications

JANUARY 5, 2015

Advertising systems can now focus on behaviors, such as being able to display an ad only when a TV show is currently on the air, or on a specific brand of mobile device. 2015 will be the year when companies either fully embrace data-driven PR and marketing or fall far behind. Behind the Scenes.

Marketing 60

Marketing SEO Data-Driven PR Advertising 60

Shift Communications

FEBRUARY 23, 2015

Untrusted PR professionals who don’t do the hard work of building relationships often focus only the client’s interests. Many of the communications systems of the digital age DO scale, such as email, instant messaging, text messages, and social media. This is where data-driven PR has a chance to shine.

Data-Driven PR 60

Data-Driven PR Infographics Pitching Data 60