category product-news 
ImPRessions - Crenshaw Communications
OCTOBER 28, 2020
On the agency side, it’s sometimes because the team overpromises in their eagerness to win a new client. Fortunately, most collaborative ideas can be successful, — with research, work, and creativity. Stakeholders must understand that if they can’t secure assets to round out a story, media may not be interested.
Burrelles Fresh Ideas
MARCH 5, 2024
With the so-called ‘collapse’ of major digital news outlets like Vice Media and BuzzFeed and the much-hyped decline of traditional news, then earned media no longer matters. Securing earned media is still the highest priority for most public relations professionals. And it’s not just public relations.
ImPRessions - Crenshaw Communications
NOVEMBER 6, 2019
A high-growth tech company with financing behind it is in a perfect position to make the most of a public relations agency partnership. Some startups make small timing miscalculations, like bringing on an agency right after a major funding announcement. Worse, they may let the news trickle out without a proper media strategy.
Konnect Agency
MARCH 15, 2023
Returning from one of the biggest trade shows in the country, Natural Products Expo West in Anaheim California, we are providing a PR agency’s take on the tactics we saw brands deploy to ensure the greatest impact of the show and emerging CPG trends we saw on display. That’s happening weeks if not months before the show.
Sword and the Script
AUGUST 14, 2018
If you work in PR and engage in media relations , it’s a good idea to keep an ear out as to what is on the minds of those that work in the media. The 2018 State of the Media report by Cision is an annual survey of reporters that offers some insight. 2) Trust in media still adrift, says media.
Sword and the Script
OCTOBER 29, 2019
I had a chance to connect with Mr. Wynants recently and he walked me through his company’s philosophy, product and features. He demonstrated the software and I asked questions – so my observations from this engagement – not a product test – are the source for this PR Tech Briefing. click any image for higher resolution).
Scott Public Relations
DECEMBER 13, 2018
A public relations campaign is a mammoth task that is impossible to get perfectly right. It requires tremendous effort in planning, creativity, and execution, and even then your efforts are always subject to events. The modern non-stop news cycle requires content that is both timely and relevant to make an impact.
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