Sword and the Script

DECEMBER 21, 2021

As I’ve done for the last several years , I solicited and compiled a list of predictions from professionals across the PR and marketing community. Now more than ever, brands are understanding the importance of building trust and being transparent with their audiences, not to mention the value of clear communication.

Marketing 215

Marketing Content Marketing Social Media Employee 215

Shift Communications

JANUARY 2, 2017

What’s in stock for us as practitioners, as agencies, as companies seeking to build awareness, reputation, and trust? The logical corollary to a massive tsunami of content is that consumers attention is not growing at a commensurate rate. What does the public relations industry have to look forward to in 2017? Content Shockwave.

Trends 83

Trends Publicity Analytics Software 83

Shift Communications

JULY 24, 2017

his brand and his community well before a crisis hits. s team can use Google Trends to monitor for increased consumer interest in subjects that could be bad for business. In additional to what is being said, it’s equally important to assess how people are talking about you and your community. Assess chatter sentiment.

Case Study 94

Case Study Crisis Management Crisis Study 94

Prohibition

FEBRUARY 14, 2023

Tech PR can also help to differentiate a technology company from competitors, position them as a thought leader, and create a positive brand image. Strategies used in tech PR include thought leadership, social media management, strategic partnerships and community engagement, content marketing, media relations , and influencer marketing.

Strategy 62

Strategy Brand Branding Technology 62

Shift Communications

MARCH 7, 2016

What if a company’s data doesn’t exactly map to the generic model? A few companies are likely to have community managers who create awareness and revenue on social networks. We’ve tested our model against many different companies and industries, from B2C consumer goods to IT security firms. Chel Wolverton.

Google 60

Google B2C Analytics Data 60

Shift Communications

JULY 28, 2017

An event, or community speaking engagement that is open to the public, may be the best course of action for G.W. Be agile and willing to make adjustments to messaging, targeting and creatives on the fly as the crisis ebbs and flows in the media and for consumers. Because his donut shop hasn’t done anything specifically wrong, G.W.

Case Study 92

Case Study Crisis Study Strategy 92

Shift Communications

JANUARY 5, 2015

One key concept for the coming year will be understanding communities of influence versus single, individual influencers. Public relations faces more avenues of influence than ever before, from messaging communities like Line, Kik, Viber, and WeChat to new content distribution channels like Plague, Super, and many others.

Marketing 60

Marketing SEO Advertising Advertising 60