Remove about press
Remove Agency Remove Brand Remove Media Training Remove Pitching
article thumbnail

How a PR agency can contribute to your communications strategy, and how to select the right agency for your business

Onclusive

A strong PR agency that aligns with and understands your business can be an invaluable strategic adviser and resource for your brand in this endeavor. However, not all brand and PR agency relationships are created equal. Why work with a PR agency, and is it right for your organization?

Agency 195
article thumbnail

Beyond Publicity: What Your PR Agency Can Do

ImPRessions - Crenshaw Communications

While winning media coverage can yield immediate gratification, public relations represents a long-term commitment comprising many activities. The PR team or agency’s prime directive is to manage the reputation of the brand – and it does that from many angles. 8 things PR does beyond media pitching. Media training.

Agency 188
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

Trending Sources

article thumbnail

The 22 Responsibilities of PR and What They Entail

Onclusive

Earned Media & Media Relations In the old days, sending out press releases and then managing a Rolodex of media contacts could help PR pros to land earned media. Today, landing earned media in publications that resonate with target audiences is only one small part of the earned-media mix.

Training 195
article thumbnail

A PR Intern’s Guide to Agency Lingo

ImPRessions - Crenshaw Communications

You’re about to be thrust into the fascinating world of public relations – where people naturally speak their own private language with various business slang and PR lingo. PR intern’s guide to agency lingo. It’s the final paragraph of a press release that contains background on the company in question.

Agency 192
article thumbnail

The 21 Responsibilities of PR and What They Entail

Onclusive

In the old days, sending out press releases and then managing a Rolodex of media contacts could help PR pros to land earned media. Today, landing earned media in publications that resonate with target audiences is only one small part of the earned-media mix. Owned Media & Content Strategy.

Training 370
article thumbnail

The 20 Responsibilities of PR and What They Entail

Onclusive

The PR pro sends thoughtful, data-backed pitches, engages with reporters on social media, sends swag (when appropriate), maintains relevant media lists, and manages all follow-through with reporters and journalists. Owned Media/Content Strategy. AirPR offers a media monitoring solution. Media Training.

article thumbnail

Startup PR & How to Get Lift-Off For Your Launch

Onclusive

It’s a good practice to show commercial viability and real-world impact before formally getting the word out about your company. When pitching to journalists, focus on customer stories that prove the value of your solution or product. To learn more, download the full whitepaper here. . Know When to Tell Your Story and Create a PR Plan.

How To 221