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Renewal

Wadds Inc.

A new book will explore the future of Britain through the perspective of corporate communications and public relations practitioners. The book will explore management viewpoints of the relationship perspective of Britain and its future role in the world. The most recent book explored the role of AI tools in public relations.

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What Clients Really Want From A PR Agency

ImPRessions - Crenshaw Communications

What do clients really want from their PR agency ? Here’s what these top communications execs said they want and expect from an agency relationship. “I want my agency to offer things I didn’t know I needed.” “I want an agency that hates to lose,” is how he puts it. Unanticipated value.

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How public relations responded to COVID-19

Stephen Waddington

Its public affairs team was tasked with positioning Oxford as a global centre of expertise in health research and make it the go-to information source for media and policymakers. A celebrity engagement programme by agency Ready 10 led to more than 13,000 spaces being listed on JustPark for free.

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Train Your Brain to Apply “Longpath” Thinking

Stern + Associates

“Transgenerational thinking, which is really transgenerational ethics, allows you to expand how you think about the bigger problems in the world and what role you can play in solving them,” says Wallach, former adjunct associate professor at Columbia University’s School of International and Public Affairs. million times.

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Remembering Dr Roger Hayes

Stephen Waddington

Roger’s career spanned 40 years, working in journalism, strategic communications and public affairs. Over bacon and eggs, Roger impressed on me the opportunity for professionalism in public relations, and the need for robust educational and a professional competency framework. Steve and I built and sold two agencies.

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#FuturePRoof podcast: strawberry picking

Stephen Waddington

Sarah approached the leaders at the top of organisations that have been in the public sphere and faced significant stakeholder management issues in the past 12 to 24 months. In each case public relations is represented at the highest level internally. Big win for public relations at Cannes Festival of Creativity.

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An “Interview” with ChatGPT: What is Public Relations? How Has PR Changed? Will Artificial Intelligence Replace Comms Pros?

Sword and the Script

Crisis management: When an organization faces a crisis, PR practitioners may work to minimize the damage to the organization’s reputation by managing the flow of information and communicating with the public. This is reflective of a traditional view of public relations. How is public relations different from marketing?