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From Traditional Banking to Fintech: The PR Transition

5W PR

Transparency is key Clearly communicate robust cybersecurity measures and data privacy policies. PR can emphasize the value of dedicated relationship managers and financial advisors who can provide tailored guidance and build long-term relationships with customers. Open communication helps build trust and foster customer loyalty.

Banking 78
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The Role of PR in Transforming Consumer Finance

5W PR

Advocating user-friendly technology The surge of digital banking demands crystal clear communication about the user journey. Backing new product launches The debut of a new digital financial product, say a mobile budgeting app or robo-advisor platform, demands a skillfully crafted PR campaign.

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Convergence of Marketing & Comms: Insights From E*Trade, Dolby, BitGo,  Bank of the West

Onclusive

We have all been on the front lines of the convergence of marketing and communications, but the transformation has not been without challenges: cultural challenges, organizational design challenges and measurement challenges. At a point in time, we started worrying about integration and how we integrate what we do for our clients.

Banking 199
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The 10 Best PR & Content Marketing Conferences to Attend in 2019

Onclusive

PR and content marketing are rapidly evolving with new access to data and insights, new methods of measurement and more channels to reach your audience than ever. This awards event celebrates the best of the best corporate, agency, nonprofit, and education teams, and the work they produced during the entry period. PR News Conferences.

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PR Measurement Best Practices – Part 2

Onclusive

PR Measurement Best Practices – Part 2. Welcome back to our blog series on Demystifying PR Measurement! Get the right data & measurement tools. Get the right data & measurement tools. Establish your PR measurement framework. What is a measurement framework?

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Top 100 Sites for Marketers

Cision

But what we do know is that data – social media data in particular – can reveal almost everything about us. Seth’s Blog. TopRank Marketing Blog. “It’s HubSpot Blog. I’m really pumped about Instagram Stories because I just couldn’t get into Snapchat. Marketo Marketing Blog. DMN Online.

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Crowdsourcing PR Dashboard Advice

Flack's Revenge

We are techies here at Fusion PR , and generally pretty smart about PR and marketing tech. One person chimed in and said, essentially, “just go out and do great PR – you are wasting your time trying to measure.” The Complete Guide to Dashboards – The Measurement Advisor. So I kept looking.