Agency Blogging Data-Driven PR Web 
Shift Communications
FEBRUARY 20, 2019
In this post, we’ll explore numerous free tools readily accessible at our fingertips across the world-wide-web. If we are building out a content strategy for owned media, like a company blog, using content that pertains to trending topics is a way to take advantage of the increasing searches on Google. Wikipedia Top 25 Report.
Sword and the Script
DECEMBER 21, 2021
As anyone with even a slightly popular blog knows, ‘guest post pitching’ has gotten out of hand. The tactic still matters, but PR pros and writers will need to step up their game to cut through the clutter. This year, we’ve seen brands and agencies alike trying – and struggling – to find and hire strong PR pros.
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Shift Communications
DECEMBER 26, 2016
If you’re an avid (or even a sometimes) reader of the SHIFT blog, then you already know data-driven public relations is something we know well. Our PR teams have been taking an analytical approach to forming their account strategies for some time, and our clients have been very pleased with the results. Google Trends.
Shift Communications
NOVEMBER 24, 2014
When you’re looking at the data for 2014 in order to formulate ideas for 2015, start by looking for outliers. Look for unusual events that are worth noting, spikes in your data that clearly stand out. Here’s an example from web analytics: Look at those four standout events that are above and beyond normal traffic.
Shift Communications
JANUARY 28, 2019
Do a quick audit of what owned properties make sense for you – a blog , social media, etc. — I know that’s a crazy concept in today’s web-based world, but connecting with others in real life can make just as much of a lasting impression. Stay in the content game. Flex your event muscles. And what better way to do that than in person ?
Prohibition
FEBRUARY 14, 2023
Overview of Tech PR Tech PR is the strategic use of communications and relationships to build the reputation of a brand or business in the technology industry. Tech PR also involves securing media coverage and amplifying content through storytelling to reach the right target audience. neon lights.
Shift Communications
SEPTEMBER 12, 2017
Sources of Great Data for Predictive PR. So, what data fits the mold for the above criteria? What data do we have access to as communicators? A quick look at the data landscape shows much promise: Web analytics from systems like Google Analytics™. Social media data. Listen to this blog post: [link].
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