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Why it’s important to prepare for a PR crisis

Prohibition

In the midst of a crisis, reputations that have been so hard to build can be easily destroyed and the effects can be hard to undo. It doesn’t take much to provoke a crisis, sometimes just a simple mistake on social media can be enough. How to prepare and fix a PR crisis. This is where effective PR crisis management comes in.

Crisis 62
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Five Bad Reasons To Rebrand A Business

ImPRessions - Crenshaw Communications

According to Adweek and other trades, the company is quietly reaching out to agencies to discuss a possible assignment, with some accounts saying it wants to change its identity “within 48 hours.” A rebranding can be part of a smart strategy for moving past a reputation crisis. To distract from internal problems.

Crisis 136
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Every Marketing and PR Campaign Needs a Risk Assessment

Melissa Agnes

The students are then split up into groups, called “agencies”, and have to develop a campaign idea which they then pitch to the client on their last day of class. Each semester, the winning agency actually gets their campaign chosen and then implemented and launched by the client company. Case Studies Crisis Prevention'

Marketing 228
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How to Deliver a Genuine Corporate Apology [UML]

Sword and the Script

Most business leaders would probably prefer to settle an apology than having it spin into a giant, embarrassing and international fiasco. See these related posts: Crisis Comms: No one More Reliable than an Employee. Corp Comm Frets Leadership in Crisis Comms, says Study. b) Apologies are edited by a committee. The findings?

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Revisiting The Power Of LinkedIn: 4 Etiquette Lessons From A Digital Crisis

MaccaPR

We thought the time was right to re-visit a post we originally published last March – inspired by a LinkedIn-inspired crisis, but still offering powerful lessons for any marketer determined to leverage LinkedIn as a social channel. Yet we continue to see businesspeople misusing and abusing LinkedIn protocols.

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Global Business Leaders Congratulate Maxim Behar for the PR Week Award as Best PR Professional in Europe for 2022

Maxim Behar

Many of the people running the world’s biggest agencies are almost invisible on the global stage. We know each other for almost 15 years now, have done numerous projects together within the International PR Organization ICCO, have met several times in Austria and in Bulgaria. Sales and Traffic Representative, Turkish Airlines.

Energy 52
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How to Turn Your Brand Crisis into PR Success with Ease

Cision

One negative comment can attract thousands of tweets and reactions, turning that single comment into a full-blown PR crisis. When a PR crisis hits, confusion, anxiety, and chaos can shake up your organization. In fact, you can turn a brand crisis into a PR success if you act fast swiftly. Address The Issue Clearly And Quickly.

Crisis 271