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Cision
JUNE 12, 2017
Therein, James McQuivey, a principal analyst at Forrester drilled into a report which explored that CMOs will reduce their spend, on display advertising by as much as $2.9 Opposed to counter that agreement directly, I want to take you down the road of history to see how advertising continuously renews itself.
ImPRessions - Crenshaw Communications
JULY 10, 2023
PR firms have withstood the rise of many possible “PR killers” including email marketing, digital advertising, and social media, often integrating or using those disciplines to grow their business or even make earned media more effective. For the most part, the PR industry’s slow approach to technology adoption has worked fairly well.
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Burrelles Fresh Ideas
FEBRUARY 27, 2024
Viewership History is Made CBS’ broadcast of Super Bowl LVIII on Sunday was the most-watched television event in US history, according to Nielsen figures — with 123.4 To put it in perspective, this year’s big game was the most-watched US television broadcast since the moon landing. and Jermaine Dupri.
PR for Anyone
JANUARY 20, 2022
Make sure to Like and Subscribe to our YouTube Channel and ring the bell so you’re notified of new videos by clicking HERE. Media is editorial content unless you are paying for advertising. You got the YES! Now how do you give a great interview? Most importantly is to be prepared.
ImPRessions - Crenshaw Communications
MAY 8, 2017
For example, a hot topic of late in the ad/tech world is the ire of major advertisers placed next to hate speech on YouTube and other sites. MediaRadar, which tracks advertising across the web, unearthed data showing that YouTube had lost 5% of its advertisers in the wake of the discovery.
Cision
JUNE 6, 2017
In an era where paid advertising access to consumers on television, radio, and print is drying up, influence marketing may become a primary source of consumer connection. The celebrity: Not long ago, to be a celebrity, you had to write a book, star in a television show or movie, or launch a record. Not anymore.
ImPRessions - Crenshaw Communications
DECEMBER 15, 2017
YouTube has over a billion users, almost one-third of total internet users. 45% of people watch more than an hour of Facebook or YouTube videos a week. More than 500 million hours of videos are watched on YouTube each day. television networks have created in 30 years. television networks have created in 30 years.
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