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FDA Guidance on Drug Advertising: Compliance Questions for Pharmaceutical Communications Professionals

ISEBOX

Oktavia has years of experience as a pharmaceutical communications professional, so she has a firm grasp on how to walk the narrow path of FDA regulatory compliance. This outcome is confusing – even for a seasoned pharmaceutical PR Exec like Oktavia. How could a little “like” trigger such a harsh response from the agency?

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Behind the Headlines With Anthony Bianco

Cision

How did you get your start in advertising and communication? One of the great benefits of being in this field is bearing witness to the evolution of technology and human interaction with it. From my spaceship…. I have an optimistic vision of the future as it relates to communication. See my answer to question two. Rapid Fire Round.

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Breaching 140: Who’s Using Twitter’s 280 Characters?

Shift Communications

Vice President, Marketing Technology. B2B technology. Consumer technology. Marketing and advertising. Pharmaceutical companies. SaaS technology companies. Technology companies. Methodology. We downloaded 4,832,877 tweets from Twitter dating back to September 1, 2017. Automakers. Cybersecurity.

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How Marketing Still Needs Racial Redemption

Mindful Marketing

While conquering COVID-19 lies mainly in the hands of certain medical researchers and pharmaceutical companies, overcoming racism depends on everyone and everything, including marketing. These assumptions also ignore research evidence which indicates inherent (automated) bias in AI technology.

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PR Touts The Season’s Top Turkeys

ImPRessions - Crenshaw Communications

These lists often include new technology-based PR tools or the latest social or other media platforms. How did Mylan CEO Heather Bresch not learn from Turing Pharmaceutical’s Martin Shkreli’s experience? Now the bank is clawing its way back into the public’s good graces beginning with folksy new advertising.

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The Comprehensive Marketing Audit: 21 Questions to Guide Strategic Planning

PR 20/20

Modern marketing is constantly shifting, and the folks that are part of your marketing team need to be masters in all things technology, best practices, and trends. Look for opportunities to implement professional development programs to ensure and encourage that the marketing team is staying up on technology and trends. Technology.

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Medical Marketing Maven: Interviewing StoneArch Agency President and CEO Marcia Miller

MaccaPR

For 34 years, StoneArch has been known for its product launches and medical technology marketing, starting with our work with Medtronic. For 34 years, StoneArch has been known for its product launches and medical technology marketing, starting with our work with Medtronic. I have great admiration for any healthcare start-up.

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