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FDA Guidance on Drug Advertising: Compliance Questions for Pharmaceutical Communications Professionals

ISEBOX

Oktavia has years of experience as a pharmaceutical communications professional, so she has a firm grasp on how to walk the narrow path of FDA regulatory compliance. She was managing print and TV ad campaigns long before she started using online and social media channels to promote her current employer, ABC Drug Corp.

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Behind the Headlines With Anthony Bianco

Cision

How did you get your start in advertising and communication? One of the great benefits of being in this field is bearing witness to the evolution of technology and human interaction with it. My favorite social media platform is…Snapchat. From my spaceship…. So lastly, hold onto your curiosity. Rapid Fire Round.

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Breaching 140: Who’s Using Twitter’s 280 Characters?

Shift Communications

Naturally, as one of the first-ever social media agencies, we wanted to understand the impact of the doubled character limits. Vice President, Marketing Technology. B2B technology. Consumer technology. Marketing and advertising. Media and publications. Pharmaceutical companies. Methodology.

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How Marketing Still Needs Racial Redemption

Mindful Marketing

While conquering COVID-19 lies mainly in the hands of certain medical researchers and pharmaceutical companies, overcoming racism depends on everyone and everything, including marketing. At the same time, videos of racial violence and racists threats toward Black people in America are flooding social media and news outlets.

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PR Touts The Season’s Top Turkeys

ImPRessions - Crenshaw Communications

These lists often include new technology-based PR tools or the latest social or other media platforms. How did Mylan CEO Heather Bresch not learn from Turing Pharmaceutical’s Martin Shkreli’s experience? Drug company CEO suffers public outrage. Time will tell. Google and Facebook struggle with fake news.

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10 Types of Content That Drive Demand & Boost Engagement

Cision

To exceed your content benchmarks, you must promote your content beyond your owned channels (email, social, website, etc.). You have two options: Promote through paid media (pay-per-click advertisements & sponsored posts). Promote via earned media (media coverage & social mentions). billion people.

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The Comprehensive Marketing Audit: 21 Questions to Guide Strategic Planning

PR 20/20

Modern marketing is constantly shifting, and the folks that are part of your marketing team need to be masters in all things technology, best practices, and trends. Look for opportunities to implement professional development programs to ensure and encourage that the marketing team is staying up on technology and trends. Technology.