Remove Advertising Remove Media Training Remove Publicity Remove Television
article thumbnail

Advertising vs Publicity

PR for Anyone

It’s the age-old question… what is more impactful to a business – advertising or publicity? You might be surprised to learn that it’s actually publicity. #1 1 – publicity is free – advertising you pay for. #2 3 – publicity is what we call “earned media.”

article thumbnail

Why Publicity?

PR for Anyone

Watch this week’s PR Tip here: Everyone knows what advertising is but why should they consider publicity? With advertising, YOU direct the message and it’s pretty clear that that is the case because you are paying for it. Want to learn how easy it is to get this valuable publicity? Anyone can get publicity!

Publicity 130
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

Trending Sources

article thumbnail

Public Relations Skills

PR for Anyone

Yes, you can be a publicist… without being a public relations professional. You just need public relations skills. Land in the media and see what it does for your business. Anyone can get publicity! Hey everyone, it’s Christina Daves with this week’s Free Publicity Friday PR Tip. Are you next?

Publicity 130
article thumbnail

How to Develop Good Social Listening Techniques

PR for Anyone

If the media puts out a story that is already buzzing online, it should continue to buzz through their channel as well. The more people they have paying attention to their outlet, the more advertisers they can get and the better it is for them. Anyone can get publicity! We pitch the media. PR FOR ANYONE. The system works!

How To 130
article thumbnail

How to Give a Great Media Interview

PR for Anyone

Media is editorial content unless you are paying for advertising. Anyone can get publicity! It’s Christina Daves with this week’s Free Publicity Friday PR Tip. This week, I want to give you some tips on how to give a great media interview. PR FOR ANYONE. It really is PR for ANYONE. The system works!

article thumbnail

Newsjacking Idea

PR for Anyone

We are “watching” television so we need to “see” what you are talking about. Anyone can get publicity! And those are the kinds of things that the media loves. So that is this week’s Free Publicity Friday PR tip. Remember to think about what medium you are pitching. TV should be visual.

Pitching 130
article thumbnail

PR Secrets For Scoring Great Media Coverage

ImPRessions - Crenshaw Communications

When it comes to good public relations , a company can have great potential that for one reason or another is never realized in the form of media coverage. For example, a hot topic of late in the ad/tech world is the ire of major advertisers placed next to hate speech on YouTube and other sites. Does it matter?

Media 199