Advertising Infographics Leadership Survey 
Beyond PR
APRIL 26, 2017
Cision’s annual survey of more than 1,550 North American journalists and influencers reveals key findings on how journalists use news releases and multimedia to tell better stories. RISING 2017 MEDIA TRENDS.
Sword and the Script
MARCH 19, 2018
A new survey of primarily corporate communications professionals identified the hottest trends and tactics in PR – and perhaps those that aren’t so hot too. Respondents said storytelling, content marketing and thought leadership will be more important over the next 12 months. The 2018 JOTW Communications Survey from Frank Strong.
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Sword and the Script
FEBRUARY 16, 2019
That’s according to Oliver McAteer , writing for Campaign Live about a survey by buy-side vendor Sizmek. The company surveyed 500 marketers in Europe and the US and found many admit to struggling to marry “digital advertising and powerful creative work.”. Meanwhile, 84 percent say A.I.
Sword and the Script
OCTOBER 6, 2015
Now in its sixth year, the report is derived from a survey of 1,521 North American B2B marketers. My perspective on last year’s B2B survey can be found here: Study: Effective Content Marketing Has One Element. The survey found considerable organizational confusion as to what effective content marketing looks like.
Cision
MARCH 21, 2016
Cision’s State of the Media 2016 Report lists the four most important media trends, according to a survey of more than 300 journalists. They must reconsider how they create, distribute and pitch their thought leadership. Native Advertising. So how can you stay on the cutting edge of the news industry? Social Media.
Waxing UnLyrical
MAY 22, 2015
No matter how the world changes, three things seem to stay the same when it comes to building thought leadership: trust, transparency, and content. So it wasn’t a huge surprise that the survey really focused on whether, and how, journalists would use externally-produced video. Pssst: it’s a holiday weekend here in the U.S.
Sword and the Script
DECEMBER 24, 2019
I review a lot of marketing studies and surveys – and write about the one I think will be helpful for readers. but most CMOs (61%) expect “their budgets to rebound in 2020” according to The CMO Spend Survey by Gartner. Read more: 6 Benchmarks from a Survey of CMOs through the Lenses of B2B Marketing. of revenue to 10.5%
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