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sparked: A new kind of social media training program

Communications Conversations

Or, there are social media certificate programs. I’m sure you’ve seen some of these in your Facebook or LinkedIn feeds. sparked is a social and digital media training program where real-world professionals who work from some of the Twin Cities largest brands and agencies are the professors.

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Digital PR spend increases significantly, but still not enough investment in training

Stuart Bruce

Over half of agency people require more digital/social media training (53%). Unsurprisingly, Twitter and Facebook remain on top, with 96% and 92% of in-house teams having used those platforms over the past year. banner advertising, SEO etc) (73%) than traditional PR activities (65%). However, social media (i.e.

Training 119
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Social media is easier than PR

Stuart Bruce

The danger of recruiting a social media expert is that you get someone who is brilliant at using Facebook, Twitter or Instagram, but doesn’t know how to use Facebook, Twitter or Instagram for real strategic public relations. public relations social media Training online PR PR training'

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PR Pitches & Podcasts: 5 Questions To Ask Before You Start

ImPRessions - Crenshaw Communications

Podcast producers are generally a scrappy bunch who’ve built an audience gradually through social media and word-of-mouth as opposed to conventional advertising. At Crenshaw we believe in media training for all interviews, and as podcast opportunities increase, that training is all the more important.

Pitching 159
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Don’t Model Your Content Strategy on This Famous ‘Field of Dreams’ Quote

PRSay

Communications channels have become increasingly saturated, and now, with the backlash against Facebook , we’re even seeing simple user frustration boil over into outright rebellion. This used to come in the form of commercials on network TV or ads in local papers, but now it’s Facebook ads or YouTube ads.

Strategy 119
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Is organic social media engagement making a big comeback?

Communications Conversations

First, I read this MarketingLand story on Facebook Stories and how more brands may start experimenting with these “stories” as a way to recoup lost organic engagement in the newsfeed. Then, I listened to Greg Swan talk about the organic content comeback at our first sparked social media training program last weekend.

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Shooting Down Misconceptions About B2B PR

ImPRessions - Crenshaw Communications

Especially as media spokespeople — trade journalists will thank you, and it might drive more, better, and deeper coverage for the brand. Offering him as a spokesperson typically drives more trade media interviews than any other pitch, because of his depth of knowledge and sheer passion.

B2B 120