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PRSA Introduces Innovative Program to Guide Journalists Transitioning Into PR and Communications

PRSay

Through the years, the PR and comms fields have been attractive landing spots for journalists with their writing and storytelling skills and media prowess. They both are storytellers. The ethical considerations for public relations and journalism have similarities and differences.

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What Lies Ahead for Public Relations in 2018?

PRSay

We’ve watched traditional media such as newspapers, magazines, radio and television decrease in importance thanks to Twitter, Facebook, Snapchat and other social platforms. In 2018, discussions about the future for PR and communications pros will likely include the topic of robots.

Publicity 167
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It Is About Helping People – Sandy Young

Ethical Voices

Sandy discusses a number of important ethics issues, including: What to do ethically when a reporter wants to showcase a vulnerable person. The ethics of how we are covering Kanye West. It sounds like your most difficult challenge in college was being told you can’t be ethical due to your being an atheist.

Ethics 50
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USA Today’s Tips for Pitching to Get News Coverage

Cision

In 2015, traditional media companies are expected to continue shifting towards rebranding, new media entrepreneurism, native advertising and the adoption of digital newsrooms. “Visual storytelling isn’t built on pretty pictures, but on information and information gathering.” Think about what an editor or reporter would do.

Pitching 120
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P.T. Barnum: “There’s No Such Thing as Bad Publicity”

Doctor Spin

Barnum (1810–1891) was a savvy publicity showman, one who impacted particular aspects of public relations and advertising, primarily event planning, event promotion and true publicity/media coverage. He regularly used innovative and creative advertising techniques to capture the public’s attention. Barnum had a knack for creating buzz.

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Behind the Headlines With Brandon Puttbrese

Cision

I thought to myself: “Everything we do is storytelling!” Working at newspapers for a few years taught me to always consider the audience when you’re writing. These insights can be used to inform messaging wherever it may live, i.e. speeches, press releases, advertisement, etc. Start simple by asking: Who cares?

Crisis 0
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Get a Big Picture of the PR Landscape with these Notes from 10 Industry Surveys

Sword and the Script

Advertising is a distant third. In addition, there are dedicated posts that focus in on slices of the data around topics like the top PR challenges , the PR organization , media relations , storytelling , PR ethics , media bias , and the most recommended PR tech vendors. >>> Give our services a try.

Survey 94