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In Memoriam: Craig Toyoki Miyamoto, APR, Fellow PRSA

PRSay

Prior to entering the PR profession, Miyamoto was a newspaper reporter and managing editor in the Los Angeles area. He was also was president, Miyamoto Advertising/Public Relations, and executive vice president and principal, Miyamoto Strategic Counsel. The Chapter inducted him as a member of the PRSA Hawaii Hall of Fame in 2003.

Ethics 147
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PRSA Introduces Innovative Program to Guide Journalists Transitioning Into PR and Communications

PRSay

While this certificate program is designed to help journalists understand how to transition their skills and expertise for PR opportunities, many others — such as digital marketers, content creators, advertising pros, and social media experts — have related skill sets and knowledge and will benefit from our program too.

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Nonprofit Local News Gains Steam

PRSay

For PR professionals, being able to work with trustworthy, engaged and ethical journalists to tell our clients’ stories is crucial. At the same time, however, the advertising revenue that local news organizations have long counted on has continued to drop. Opportunities for independent journalism.

Nonprofit 172
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Maxim Behar for “24 Chasa": "PR crisis management became routine"

Maxim Behar

The PR expert Maxim Behar shared his opinion for 24 Chasa newspaper about the rapidly changing communications and the application of modern media tools in business. Globally, for years there has been a fairly rapid unification of the three elements of the business of public communications - PR, advertising and digital business.

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PR Glossary: 30 Key Terms and Insights Every Professional Should Know

Newsfile

PR professionals balance these media types to maximize brand exposure and credibility: Paid Media : Content promoted through advertising (e.g., It assesses sustainability practices, social impact, and ethical governance PR professionals collaborate with internal teams to compile ESG data and communicate it transparently to stakeholders.

Viral 52
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Why PR Needs to Get Over its Strong Aversion to Sponsored Content

Sword and the Script

You buy some advertising and magically you also start getting coverage. One former employer bought a full-page ad in a major local newspaper, and after that, every pitch I sent in seemed to merit an interview and an article. This person and media site have ethics beyond reproach. That definitely does happen in PR.

Pitching 112
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Maxim Behar On "Focus" Radio: PR Experts Need To Know How To Use The Advantages Of AI, But Also Not Forget About The Risks.

Maxim Behar

Given the fast development in this field, AI has the potential to optimize processes and assist in addressing ethical dilemmas in agencies and companies. At the World Organization, we accepted these principles for ethical behavior in using AI. Ethics and regulations." 90% are undeniable advantages.

Radio 59