Advertising Document Local Print 
Business Wire
MAY 18, 2017
The struggles faced by Canadian news media professionals are well-documented. Declining advertising dollars, low subscription numbers, and the emergence and disruption of digital have all contributed to the financial hardships affecting many Canadian news publications. Perhaps none have been affected more than print newspapers.
Stephen Waddington
NOVEMBER 6, 2019
The ads promoted £25m being targeted in locations such as Milton Keynes, Morley, Northampton and Workington The ads created by the Ministry of Housing, Communities and Local Government (MHCLG) are no longer being promoted after being highlighted by the Huffington Post. Check the policy documents listed below for full guidance.
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Stephen Waddington
DECEMBER 30, 2019
Advertising value equivalent (AVE) is at the sharp end of this issue. Gender diversity in PR is an issue as old as the industry itself Gender issues in the PR industry are well documented. She believes the same issues apply in advertising and PR. The issue lies in the inability of PR to achieve its value. It’s a theme that Topi?
Stephen Waddington
JUNE 23, 2019
The internet ad market #3 Mobile and telly ad and viewing parity The time spent on media versus advertising revenue is in sync for desktop (18% vs 18%), TV (33%) and mobile (34%). Radio is under indexed (12% vs 8%) and print is over indexed (3% vs 7%). #4 TV and mobile are almost at parity for both viewing and ad investment.
Sword and the Script
DECEMBER 5, 2017
The authors have documented case studies used to support the notion of profitable content marketing. Sometimes the examples are businesses that are able to sell advertising across digital sites they’ve built. Finally, there are some that have been actually able to sell subscriptions to print magazines they publish (Lifetime Fitness).
MaccaPR
AUGUST 26, 2015
Examples include: The World of Coca-Cola in Atlanta, Georgia, puts on display the soft drink brand’s old advertisements and bottle memorabilia, as well as a vault containing the secret formula. The souvenir booklet - a 40-page document with a “Which Came First?” The souvenir booklet - a 40-page document with a “Which Came First?”
PR Fuel
JULY 24, 2018
It’s like the people writing the press releases suddenly forgot how to speak plain English, and instead decided to write a legal document so confusing nobody can understand it. I promise you a press release that sounds like an actual human being will get better results than one that reads like the fine print on your home loan papers.
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