PR in High Definition

MAY 31, 2016

Whilst print and online media isn’t ‘dead’ by any measure, it’s certainly had a lot of troubles. By and large, most publications are still struggling to find ways to maintain quality journalism and keep solvent. Either way, Blendle is a positive development for journalism and publishing. Only time will tell.

Journalism 48

Journalism Print Newspapers Advertising 48

ImPRessions - Crenshaw Communications

MAY 22, 2018

Those hours, of course, include studying trade journals, reviews, and analyst reports. While pitching the national publications should definitely be a part of the overall PR plan, no B2B tech campaign can afford to ignore the opportunities that trade media afford. Your story may have less eyes on it, but they will be the right eyes.

Pitching 168

Pitching Real Estate B2B Journalism 168

Sword and the Script

MARCH 1, 2022

One thing that separates PR, and specifically media relations, from marketing and advertising is third-party validation: there’s nothing you can say about yourself that’s as powerful as someone else saying it about you. Or the Longview Journal in the case of this particular announcement. Million and Eyes the U.S.

Software 118

Software Case Study Advertising Advertising 118

Cision

APRIL 5, 2017

Rallies against Kellogg’s after it pulled its advertising from Breitbart. Commodity news is almost by definition valueless. Automobile companies (and the military) are the largest advertisers on television. We knew the four horsemen for our brand strategies, advertising, public relations, lobbying and pack funding.

Report 225

Report Media Advertising Advertising 225

Flatiron Communications

AUGUST 26, 2018

Hardly a day passes without my seeing a tweet from or about Civil , a new enterprise that will use blockchain technology and the sale of tokens to revive and sustain the badly battered journalism profession. The Wall Street Journal : $15.60/month Vanity Fair : $15/year print and digital. Civil (@Join_Civil) August 24, 2018.

Journalism 38

Journalism Newspapers Media Print 38

Masters in Communications

FEBRUARY 12, 2022

Typically, it is synonymous with broadcast and print media: radio, TV, and film (small and large screen), print media, and advertising. The printing press emerged around 600 years ago, but printed media technically existed for thousands of years.

Ethics 52

Ethics Communications Print Television 52

Communications Conversations

JANUARY 26, 2016

Think Netflix + The Wall Street Journal (and a bunch of others here ). Meanwhile, print circulation numbers among the nation’s largest newspapers are plummeting. In fact, if these numbers are accurate, the USA Today went from a print pub circ of 1,424,000 in 2013 to just 299,000 in 2015.

Media Relations 60

Media Relations Media Newspapers Print 60