Remove Advertising Remove Crisis Remove Newspapers Remove Print
article thumbnail

Newsprint in pain as COVID-19 bites, so what’s next?

Stephen Waddington

The COVID-19 crisis has hastened the structural changes already underway in newsprint media. A perfect storm of distribution and falling advertising revenue is a blow to the newsprint business after two decades of battling the shift from print to digital. It’s time to start thinking about what might come next.

Print 102
article thumbnail

Maxim Behar for “24 Chasa": "PR crisis management became routine"

Maxim Behar

The PR expert Maxim Behar shared his opinion for 24 Chasa newspaper about the rapidly changing communications and the application of modern media tools in business. Are they only dealing with crisis PR in this sick time? Crisis PR has become commonplace. 24.11.2020. What are the global trends in communications?

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

Trending Sources

article thumbnail

Today, we say goodbye to HARO [PR Tech Sum 52]

Sword and the Script

It grew eventually into a tech-based email list that was free for users with an advertising model. The feature “enables organizations to gather on-the-fly insights from global print, broadcast and social media platforms, contextually analyze specific brand mentions or trends, and perform language translations.”

Reddit 178
article thumbnail

PR Campaign Tips: 10 Harmful Myths You Need to Avoid

B2B PR Sense

When it comes down to it, PR can be far less expensive than advertising and offer more benefits. Myth #4: PR is just advertising. PR goes way beyond advertising. When you boil it down, advertising is paid visibility while PR is earned visibility. Or a correction be issued if it is in print. Crisis management.

article thumbnail

PR Glossary: 30 Key Terms and Insights Every Professional Should Know

Newsfile

Media monitoring tools scan various sources (print, online, social media, TV, radio) for mentions of specific keywords or brands. PR professionals balance these media types to maximize brand exposure and credibility: Paid Media : Content promoted through advertising (e.g., What are the Basics of Crisis Communication Planning?

Viral 52
article thumbnail

Maxim Behar: Novinite.com is a One-of-a-kind Media Phenomenon

Maxim Behar

I was very keen to start a small daily newspaper in English for foreigners in Bulgaria, who were not all that many at the time. Throughout my professional life of a journalist, I had only worked in daily newspapers, and of course I knew how to do it. Second, they are free, interactive and are a magnet for advertisers.

article thumbnail

Future of PR: 2020 edition

Stephen Waddington

Advertising value equivalent (AVE) is at the sharp end of this issue. She believes the same issues apply in advertising and PR. If you work in issues and crisis it can be especially acute. The web was the most significant shift in publishing since the invention of the printing press in the 15th Century. billion in 2019.