Advertising Consumer Measurement Privacy 
ImPRessions - Crenshaw Communications
DECEMBER 16, 2022
Despite economic headwinds, the global advertising industry has been robust and seems poised for more growth. Heading into 2023, here are some developments we should expect: CTV advertising pie getting bigger – will it overtake mobile? In fact, per this report , 98% of brand advertisers believe CTV will exceed mobile ad budgets.
5W PR
OCTOBER 18, 2018
Celebrating 15 years of bringing together the who’s who of the advertising and media ecosystem from all over the globe, this year’s Advertising Week boasted 4 bustling floors of activity over 4 days at the AMC Loews Theatre in New York. How have you seen the advertising industry evolve over the past 5 years?
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Konnect Agency
FEBRUARY 26, 2021
Amongst the predicted marketing trends for 2021 , few could have anticipated Apple’s announcement that it will implement privacy changes with its iOS 14 update which will impact every brand advertising via Facebook. What Does The Update Mean For Advertisers? What Does The Update Mean For Advertisers?
PR in High Definition
MARCH 21, 2018
Facebook (and many of the social networks) have already been putting greater transparency measures in place in the recent waves of scrutiny and interest. For example, Facebook discussed openly how it deals with abuse and radicalisation , and Canada allowed consumers to see what ads a company is running at any one time.
Cision
OCTOBER 29, 2015
While ad blocking software has been around for years, concern about ad blocking has become one of the hottest topics in advertising and marketing this year, especially for mobile advertising. Some advertisers and website owners believe that ad blocking by consumers is at best freeloading and at worst, it’s theft.
Sword and the Script
MAY 25, 2021
The research company polled 15,000 consumers across 15 markets, including the U.S. The statistic on sharing data speaks directly to the marketing shop because many measure success, at least in part, based on event and content registration forms completed. 71% trust a business with “products/services are effective/work as advertised.”.
Shift Communications
JANUARY 20, 2015
In today’s data-driven world, marketers must not only understand how to tailor their messages to audiences via different channels, but be adept at measuring the effectiveness of these messages as well. Zach Burrus. Marketing Analyst.
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