Shift Communications

DECEMBER 26, 2016

If you’re an avid (or even a sometimes) reader of the SHIFT blog, then you already know data-driven public relations is something we know well. Our PR teams have been taking an analytical approach to forming their account strategies for some time, and our clients have been very pleased with the results. Google Trends.

Google 98

Google Data Pitching Tools 98

Sword and the Script

DECEMBER 21, 2021

Data-driven PR. One of the big headlines for 2022 is that a data-driven approach to PR will be a must. Emerging channels like podcasts will continue to grow in influence, which means PR pros have to become more fluent in strategically pitching and forming relationships in these channels.

Marketing 214

Marketing Content Marketing Social Media Employee 214

Shift Communications

MAY 22, 2017

Legacy publications find themselves more under the gun every day, with declining subscribers and decreasing advertising revenues. Every new channel reduces the friction needed for consumers to get what they want. The Data Science Shortage. Data science faces an enormous labor shortage. Machine Reading.

Publicity 166

Publicity Analytics Data Advertising 166

Shift Communications

JUNE 12, 2017

We look at impressions, unique monthly visitors, website traffic, social media engagements, website form submissions, organic search keywords – every form of quantitative data available to us. There’s nothing wrong with quantitative data, especially if you want to answer the question, “ what happened? ”. Christopher S.

Measurement 147

Measurement Data Study Advertising 147

Shift Communications

SEPTEMBER 29, 2015

I don’t know where the original citation came from, but as data-driven PR professionals, we’d like the data too. Fortunately, getting the data is easier than ever. Raw data is available upon request. Someone please back me up or prove me wrong. Either way I’m happy. Christopher S.

Data-Driven PR 60

Data-Driven PR Survey Advertising Advertising 60

Shift Communications

NOVEMBER 20, 2017

We’ll look at the data again in a few months to see if adoption of the 280 character limit continues to increase, where users settle on length overall, and whether the level of engagement increases in relation to tweet length. Consumer health and fitness. Consumer technology. Marketing and advertising. Automakers.

B2C 103

B2C Airlines Pharmaceuticals B2B 103

Shift Communications

JANUARY 2, 2017

How can we use data, analytics, and algorithms to achieve awareness at scale? The logical corollary to a massive tsunami of content is that consumers attention is not growing at a commensurate rate. Peak Attention and Owning Audiences. The solution to this quandary is the owned audience. Dark Social and Influence.

Trends 83

Trends Publicity Analytics Software 83