Advertising Blogging Data-Driven PR Technology 
Shift Communications
MAY 3, 2016
Keeping pace with the rate of change in marketing technology has become a full time job. Heck, just keeping up with the news is a challenge, never mind closing the gap on technological skill sets you need to execute effectively. So, how in this wave of ever changing technology do we keep our heads above water here at SHIFT?
Shift Communications
OCTOBER 22, 2014
For those who aren’t as familiar with Facebook’s paid options, here are the differences: Boosting Posts is an advertising strategy where you pay to have your post seen by a larger percentage of your audience (than with organic, unpaid reach alone). Vice President, Marketing Technology. Christopher S. Tori Sabourin. Marketing Analyst.
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Shift Communications
NOVEMBER 10, 2014
You can use the data provided in Facebook’s Audience Insights to better inform paid advertising targeting and drive content decisions by creating more of the kinds of content your audience likes. Comedic movies and TV shows are of interest to our followers, but not really related to marketing or PR explicitly. Google Analytics.
Shift Communications
NOVEMBER 24, 2014
As marketers, PR professionals, and advertisers begin to wind down the year (save for those in retail who are firing on all cylinders right now), one of the top things you’ll focus on in 2014 is reviewing the numbers. Vice President, Marketing Technology. Suppose you’re trying to formulate a 2015 SEO strategy.
Shift Communications
MAY 22, 2017
We see this happening in the communications and PR industry. Legacy publications find themselves more under the gun every day, with declining subscribers and decreasing advertising revenues. At the same time, generation after generation of new media pop up, from blogs to social media to video influencers and more. Christopher S.
Shift Communications
JUNE 8, 2015
We’ve covered the basics of public speaking here on the SHIFT blog before. Rather than just wing it or have a purely canned talk that may not be relevant to the audience and the event, we can look to data. Consider offering them a chance to guest blog or participate in some meaningful way in advance of the event.
Onclusive
SEPTEMBER 13, 2017
1 Paid search, display ads, social media, online video advertising and email marketing will grow to 46% of advertising budgets 2. So what does digital marketing growth have to do with PR? Digital growth has put PR front and center.
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