Wed.Jun 15, 2022

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Utilizing Newsjacking for PR

Ronn Torossian

The news cycle these days tends to move quite quickly which has created new challenges for companies trying to keep up with the latest trends. Additionally, the journalism industry has also shifted, which means companies need to work hard and fast so they can get themselves and their solutions in front of the public, which […]. The post Utilizing Newsjacking for PR appeared first on.

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How does PR fit into marketing

Onclusive

While many consider communications to be part of marketing, PR has fallen behind in being able to measure and prove its value to key stakeholders. As a result, PR metrics are often tangential to the way that other marketing functions quantify success, leaving the CMO and the rest of the C-suite with the challenge of normalizing disparate data sets. At the same time, as the media landscape has become increasingly fragmented and crowded, PR pros must rely on data and insights to win against compet

Marketing 195
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4 ways to get the most from cause-related marketing

Agility PR Solutions

The term ‘cause-related marketing’ was first coined by American Express to describe its campaign, the aim of which had been to raise money for the restoration of the Statue of Liberty. The term has become synonymous with any marketing tie-in with a good cause. It is often used interchangeably with terms such as ‘social marketing’. […]. The post 4 ways to get the most from cause-related marketing appeared first on Agility PR Solutions.

Marketing 156
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How does PR fit into marketing

Onclusive

While many consider communications to be part of marketing, PR has fallen behind in being able to measure and prove its value to key stakeholders. As a result, PR metrics are often tangential to the way that other marketing functions quantify success, leaving the CMO and the rest of the C-suite with the challenge of normalizing disparate data sets. At the same time, as the media landscape has become increasingly fragmented and crowded, PR pros must rely on data and insights to win against compet

Marketing 195
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The Importance of Personalizing Your Press Release for Journalists

Journalists receive an overwhelming number of press releases daily, making it hard for your news to stand out. While some news is valuable, most is not.

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ZZZZ…Reputation Risks. It’s What Keeps Executives Up At Night

Reputation Us

Finding time to sleep the seven to nine hours a night recommended by The National Sleep Foundation can be difficult with business challenges vying for attention—many requiring more than a quick-fix Zoom call. Maintaining profit margins, bolstering security, and finding (and retaining) the right staff, are ever-evolving puzzles. On a larger scale, the pandemic and Russia’s invasion of Ukraine have presented the world with significant set-backs.

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Effective PR Tips for Cannabis Brands

5W PR

With the help of strategic relationship building and influencing, companies in the cannabis industry can reach a lot more consumers and generate conversions. Most cannabis brands make the mistake of not honing in on their PR efforts and simply hoping that they’ll be good enough to generate positive results. However, even with a little bit more effort, cannabis brands can use PR to streamline the buying journey while generating positive media coverage.

Brand 88
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How your cybersecurity habits affect your company’s reputation

Agility PR Solutions

Does your company have a strong cybersecurity policy in place? What would happen if your company became the target of a cyberattack that resulted in a data breach? Would you recover easily with minimal damage to your customers, or would it be devastating? It only takes one cybersecurity incident to tarnish a company’s reputation, and […]. The post How your cybersecurity habits affect your company’s reputation appeared first on Agility PR Solutions.

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Challenging the Culture: A New Mindset for Auditors and Corporate Boards

Stern + Associates

The business community generally, and auditing and corporate governance functions especially, are in the grip of a worldwide trust crisis. That’s a particularly perverse position to be in, given audit’s central role in fostering trust in markets, says Karthik Ramanna , an Oxford professor, author and authority on rebuilding stakeholder and shareholder trust in organizations.

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New research finds employees demanding more meaning from their work than pre-pandemic

Agility PR Solutions

American workers’ priorities have shifted from pre-pandemic times, with 66 percent of employees citing employers’ positive impact as more important than before the pandemic—identical to the increase in importance of salary and compensation, according to new joint research from Allison+Partners, Carol Cone ON PURPOSE and The Harris Poll. The new study also uncovered the deep […].

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Do's and Don'ts: How to Pitch Your Press Release to Journalists

Speaker: Michelle Garrett, PR Consultant, Author, Speaker

Yes - press releases are still relevant in the world of public relations! 🎯 Ever wondered how to write a compelling press release, or what are current best practices for pitching your news to earn media coverage? In this exclusive webinar with Michelle Garrett, PR Consultant, we’ll cover tips and advice to help you get the most out of each piece of news you pitch!

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3 ways to make your company’s news newsworthy

Axia PR

To earn media coverage, your news must be interesting to more than just your internal audience. There is a stark difference between news that is important to your company and its internal audience and news that is important to your company’s external audience. Your internal audience may include employees and shareholders, while your target external audience might be new and existing customers or clients, the general public, those in your industry, and niche enthusiasts.

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Law firm PR: In-house legal teams overwhelmingly lead company ESG strategy

Agility PR Solutions

New research from global law firm Morrison Foerster, in partnership with Corporate Counsel, offers an encouraging sign that companies of all sizes are focusing on ESG. Eighty-six percent of respondents report that their companies provide ESG disclosures, half of them voluntarily. Further, the survey reveals that in-house counsel overwhelmingly take a leadership role in driving their […].

Company 78
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Arizonans Still Facebooking

HMA Public Relations

A recent study from the Arizona Broadcasters Association is revealing the most common platforms Arizonans are using to stay connected. Read more from Scott Hanson.

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Moving from cancel culture to cohesion culture: New Fleishman study uncovers importance of togetherness

Agility PR Solutions

In a revitalized but increasingly skeptical marketplace, consumers are demanding that brands prioritize togetherness in what they say and do, or they will take their business elsewhere, according to a new research report from comms giant FleishmanHillard about companies’ role in fostering social cohesion. The newly released report, The Togetherness Economy, conducted in partnership with Harvard Medical […].

Study 78
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Peter H. Paulsen’s Inspiring Tale Continues to Resonate in 2024

Two years after its initial release, Peter H. Paulsen’s book, From Brick and Mortar to Prosperity, continues to inspire readers around the globe.

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Baron Janssen or just "Mr. Solvay"

Maxim Behar

Maxim Behar writes about his meeting with Baron Daniel Janssen , Chairman of the Board of Directors of the Belgian industrial group Solvay, Chairman of the Council of the European Round Table and award winner for his great contribution to the development of bilateral relations between Bulgaria and Belgium. A meeting initiated by the Baron himself, which unfolds a new beginning for a strong friendship and an even stronger expansion of business cooperation with Bulgaria.

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The Now and No of Engaging LGBTQ Audiences

PRSay

While June is generally celebrated as LGBTQ Pride Month across the United States, smart communicators know that celebrating and honoring Pride is a year-round activity. Indeed, we’ve entered a new era of expectations for corporate and organizational LGBTQ engagement. At the same time, America is seemingly more divided than ever, with a vocal minority favoring anti-LGBTQ policies and threatening boycotts against those who speak out in favor of equality, and a majority becoming more vocal about th

Policies 165
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Priceless Lessons by Maxim Behar: A Story with Baron Daniel Janssen

Maxim Behar

Maxim Behar writes about his meeting with Baron Daniel Janssen , Chairman of the Board of Directors of the Belgian industrial group Solvay, Chairman of the Council of the European Round Table and award winner for his great contribution to the development of bilateral relations between Bulgaria and Belgium. A meeting initiated by the Baron himself, which unfolds a new beginning for a strong friendship and an even stronger expansion of business cooperation with Bulgaria.

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What could you do with 30 more hours each week?

Presspage

Ah, the life of a PR professional. Endless excitement and stimulation. Meetings with celebrity influencers and TV personalities. A social calendar packed with glamorous parties and Michelin-starred restaurants in exotic cities all over the world. Er …. no. While that’s the perception of some people outside the communications team, you know the real working day of a PR expert isn’t like that at all.

Energy 78
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Are Your Impact Comms Resonating With Stakeholders?

Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.

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The obligation to pay a notified sum where the contractor is insolvent

Practical Law Construction

The general rule created by section 111 of the Construction Act 1996 is well known: in the absence of a pay less notice, the notified sum is to be paid without set-off or deduction. Although this is capable of causing problems for an employer in the short term, any overpayments can usually be corrected in future payment cycles (whether interim or final) or by a true value adjudication (following S&T (UK) Ltd v Grove Developments Ltd ).

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What could you do with 30 more hours each week?

Presspage

Ah, the life of a PR professional. Endless excitement and stimulation. Meetings with celebrity influencers and TV personalities. A social calendar packed with glamorous parties and Michelin-starred restaurants in exotic cities all over the world. Er …. no. While that’s the perception of some people outside the communications team, you know the real working day of a PR expert isn’t like that at all.

Energy 78