Onclusive

JUNE 1, 2023

Social media listening is fast becoming an essential part of the PR and Comms toolkit. Forward-thinking brands are already embracing the strategic advantages that social listening tools can offer when it comes to managing brand reputation, crisis detection, and optimising comms strategy.

Strategy 370

Strategy Communications Reputation Measurement 370

Sword and the Script

DECEMBER 21, 2021

Diversity, Equity & Inclusion (DE&I) initiatives will be incredibly important, but when the next crisis hits, consumers will be reminded to look back on major brands that only paid the topic lip service. Retention will be as important as recruitment, and smart companies will double down on employee comms.

Marketing 214

Marketing Content Marketing Social Media Employee 214

Prohibition

JULY 15, 2020

Here are seven brands who have made the most of a bad situation and handled their COVID comms well. The pandemic has left many elderly, high-risk and vulnerable people unable to leave their homes for basic essentials such as food and toiletries, so it’s really positive to see big brands doing their bit to help.

Brand 71

Brand Branding Healthcare Community 71

Sword and the Script

DECEMBER 20, 2022

Internal comms takes center comms stage in hybrid work. CISOs turn to comms pros for comms help. Communicators and marketers today continue to spend far too much time (and money) blasting mass-marketed messages across every channel, essentially leaving their brands blowing in the wind. More show and less tell.

Marketing 187

Marketing Content Marketing Data Social Media 187

Sword and the Script

DECEMBER 26, 2023

There’s no written playbook for navigating the PR challenges likely to arise, and smart marketers and comms pros will trust their judgment and past experiences in guiding strategy and providing counsel. Comms pros directly involved in these areas had to work overtime. Others had to fight to get attention for their news.

Writing 190

Writing Communications Marketing B2B 190

Katie Paine's Measurement Blog

NOVEMBER 16, 2022

They are in the business of unearthing difficult-to-accept analytical truths that comms really, really needs to understand. But calculating that requires doing multivariate regression with a lot of data, and very few PR or comms people have the data or the skills. Here’s a taste of their talk. But they don’t show causality.

Analytics 40

Analytics Crisis Data Measurement 40

Mark My Words

MAY 3, 2022

And can savvy PR and comms strategies prevent a further fall? Threats On how the streaming giant found itself in this position, Wez Merchant, PR collaborator with fellow streamer Rakuten, founder and CEO of film PR agency Strike Media, says Netflix has been caught in an unfortunate crisis, in which it “hasn’t really put many feet wrong”.

Film 60

Film Advertising Advertising Consumer 60

ZudePR

MAY 31, 2015

You have a belief in the essential goodness of human nature. ” #5: Michael Brenner (Philadelphia, US). That means my best crisis comms advice and experience can’t be fully disclosed as some of it has helped clients avoid a crisis and therefore talking too much about it risks actually bringing it out into greater prominence!”

Communications 81

Communications How To Blogging Content Marketing 81

Sword and the Script

DECEMBER 15, 2020

It is essential that companies start training their employees so that they have a strategic performance in the communication process. Rethinking internal and external comms. Not being tied to a physical location will also be essential to have a resilient business. But we’ll get there.”. Brad Marley | Yelram Media.

Marketing 167

Marketing Employee Content Marketing Training 167