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Why does the marketing media continue to ignore Gen X’ers (and focus on Millennials)?

Communications Conversations

of the workforce by 2025. And, more importantly, I’m tired of hearing about it from the media–specifically, the MARKETING MEDIA. After all, why is there so much marketing focus on the Millennials (ages 18-33, roughly). Then why do Millennials continue to get all the attention from marketers and marketing media?

Marketing 162
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A Year-Round Commitment to the PRSA Code of Ethics

PRSay

Young practitioners, senior practitioners — we’re all being asked to communicate on behalf of organizations, whether through marketing initiatives, social media or the press. Olson cited PRSA’s 2023-2025 strategic plan, which leadership created with ethics as the backbone. The Code of Ethics is our guide.”

Ethics 167
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Young Employees Bring Fresh Ideas, Perspectives, Creativity

PRSay

Projected to make up nearly 30 percent of the workforce by 2025, Gen Z — which is also the most racially and ethnically diverse generation in U.S. As we market and communicate to younger generations, it’s important that we listen to their advice. history — stands to bring a broad array of perspectives and creative ideas to U.S.

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Privacy Protections Spur Companies to Collect Personal Info on Consumers, Build Profiles

PRSay

Avocados From Mexico, a nonprofit marketing organization that represents avocado growers and packers, is encouraging consumers to submit their grocery receipts to earn points they can redeem for avocado-themed sportswear. Illustration credit: golden sikorka ]. Illustration credit: golden sikorka ].

Privacy 78
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Retentions: the latest developments

Practical Law Construction

On 10 November, NEC and the Construction Leadership Council (CLC) published guidance on how to reduce the use of retentions in NEC contracts. Particular mention is made of the CLC ambition to move to zero retentions by 2025 , achieving this through use of procurement and delivery models that incentivise the provision of high quality work.

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What next for Amazon and its executive communications?

PR in High Definition

It’s expected to be running on 100% renewable energy by 2025. The comms team can associate progress on the matter with his leadership, regardless of his level of involvement. It will continue as the behemoth it is now, with a safe and ever-growing market share. Amazon has taken a more proactive stance on climate change recently.

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Why Current ESG Reporting Is Dangerous For Everyone

Landis PR

In an international collaboration, led by LCI’s German Public Relations Global Network (PRGN) PR partner, cometis , and the market research institute KOHORTEN together with their other PRGN partners Currie and Xenophon Strategies , the report examined 140 of the world’s largest companies for the quality of their sustainability reports.

Report 52