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In Predicting the Shape of PR in 2025, One Thing Comes to Mind with Absolute Clarity

Ishmael's Corner

The Art Of Storytelling In Business Communications And Public Relations. Techniques For Effective Business Communications. Tonight, I share the stage with Shel Holtz at a San Francisco IABC event that examines the future of PR and communications in 2025.

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Book Review: Building a Culture of Inclusivity 

Wadds Inc.

Building a Culture of Inclusivity: Effective Internal Communication for Diversity, Equity and Inclusion will help to remove a lot of the confusion, doubt and fear related to diversity, equality and inclusion (DEI) for internal communicators.

Internal 122
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Young Employees Bring Fresh Ideas, Perspectives, Creativity

PRSay

Projected to make up nearly 30 percent of the workforce by 2025, Gen Z — which is also the most racially and ethnically diverse generation in U.S. As we market and communicate to younger generations, it’s important that we listen to their advice. history — stands to bring a broad array of perspectives and creative ideas to U.S.

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A Year-Round Commitment to the PRSA Code of Ethics

PRSay

In a letter to members at the start of 2023, PRSA Chair Michelle Egan, APR, Fellow PRSA, outlined her priorities for the year, including: “Amplifying our Code of Ethics to ensure that not only our members, but also our entire community at large know what professional communications should entail.” The Code of Ethics is our guide.”

Ethics 167
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Who is Generation Alpha and How Can We Market to Them?

5W PR

Generation Alpha, born between 2010 and 2025, is the first generation to fully embrace the 21st century from birth. Highlighting green practices, eco-friendly products, and corporate responsibility initiatives can attract this generation.

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Transparency and Trust: The Role of ESG Reporting

Presspage

This demonstrates Nationale Nederlanden’s commitment to responsible business practices, while also conveying this stance to its investors through ESG-driven investor communications. One centralized platform also gives communication teams a better overview over media inquiries, further strengthening a company’s commitment to transparency.

Report 109
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Interview with our CEO: Important milestones for a truly essential CommTech platform

Presspage

The 2021 European Communication Monitor (ECM) survey showed that a digital transformation is in progress, but no comms department is operating with a consistent level of technological maturity. Communications professionals are on the front lines for their companies. Communications teams are really at the core of Presspage's work.