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Will humans have to re-write AI’s draft of history? 42 marketing and communications predictions for 2024

Sword and the Script

In addition, this same disruption – led by the 2024 election, the speed of misinformation and continued economic uncertainty – will require a strong measure of GRIT. PR still builds trust “Authentic customer testimonials, peer and employee reviews will increase in importance in 2024.

Writing 194
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Social media updates: Instagram’s AI stickers, X introduces premium features & LinkedIn explore AI

Prohibition

At the time of writing, the AI stickers are only available to a select number of users as a trial however, if successful, the stickers will be widely rolled out as a new feature for all users to enjoy. Get in contact today to find out how we could help you.

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What is a Public Relations Specialist?

5W PR

In the nonprofit arena, the public relations specialist usually has a more expansive role that can range from writing press releases for distribution to news sources to drafting a donor appeal letter and arranging a public tour of the facility. BLS was forecasting strong competition for these jobs with a growth of 6% between 2014 to 2024.Here’s

Publicity 114
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How AI is Changing Marketing Communications

Burrelles Fresh Ideas

AI algorithms are now generating personalized product recommendations, creating automated email campaigns , and even helping to research and write articles or social media posts. Ad Optimization: AI-powered advertising platforms leverage learnings to optimize ad targeting and placement. It’s about humans and machines working together.”

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2024’s Top 5 PR Trends: What to Watch

Newsfile

Understanding what to prioritize can be daunting and 2024’s top 5 PR trends sift through the constant advancements and shifts in the industry. This article highlights the top five PR trends for 2024, offering insights to refine and modernize your PR strategies. 74% of PR pros report an increase in work quality when using AI.

Trends 105
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Importance of a PR Degree and How to Use a Public Relations Degree

5W PR

In a recent article, we cited a study that estimated that public relations would grow about 6% between 2014 and 2024 and that U.S. News & World Report recently ranked public relations specialists #4 for Best Creative and Media Jobs in its 2019 ranking of best jobs. So, what does it take to get into this exciting profession?

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2024’s Top 5 PR Trends: What to Watch

Newsfile

The public relations field covers a wide array of tools and you may find it hard to know how to prioritize your PR efforts in 2024. So, to help you out, we’ve identified the top 5 PR trends in 2024. Muck Rack, January 2024 ) Muck Rack also reports below that a signifcant number of PR pros are editing AI output. #AI

Trends 52