Sword and the Script

DECEMBER 20, 2022

b) More pay-to-play opportunities to participate in national media relations opportunities. c) More companies create their own content and channels to reach audiences instead of traditional media channels. PR and communications pros will be leaning way more heavily on AI-powered content development tools in 2023.

Marketing 189

Marketing Content Marketing Data Social Media 189

Sword and the Script

FEBRUARY 20, 2024

PR earns a 45% open rate and 3% response rate on pitches Reporters opened about half of the pitches (45%) they received in Q4 2023 and responded to about 3%. Globally, nearly half (45%) of the 427 in-house commutators polled by PRWeek in late 2023 employ an outside agency. So, says Propel, which provides PR software. Is that good?

Report 106

Report Publicity Marketing Pitching 106

Sword and the Script

JANUARY 17, 2023

Products: media database, email distribution, media monitoring & reporting, online newsroom. Blog: SEO Software Company Semrush Moves into PR with Prowly Acquisition [PR Tech Sum].Comment: Blog: Sorry, Press Releases Do Not Help Your SEO Anymore [Even if Your Press Release Distribution Vendor Says They Do…They Still Don’t].

Technology 93

Technology Software Resources Pitching 93

Bianchi Biz Blog

SEPTEMBER 7, 2023

With fewer reporters than ever covering the supplier beat, those that are left are being asked to do more in terms of covering broader beats, filing more frequent stories across traditional and digital platforms, doing social media promotion, and creating blog posts, videos, webinars and other content.

Automotive 73

Automotive Media Mobile B2B 73

ImPRessions - Crenshaw Communications

NOVEMBER 4, 2020

Different types of content in the form of press releases , bylined articles , white papers, and social media , among others, can help deliver key messages, amplify thought leadership and boost SEO for a particular brand. . But what are its drawbacks? Cons: Short lifespan. When the budget runs out, the impact wanes. Expensive process.

Advertising 334

Advertising Advertising B2B SEO 334

Landis PR

MAY 1, 2023

Its much more advanced and powerful successor, ChatGPT-4, debuted in March 2023. One of the latest innovations, AutoGPT , was released in April 2023 as an autonomous AI agent that generates its own prompts to complete tasks. Media Relations AI tools can also be utilized in media relations.

Tools 52

Tools Marketing Writing Resources 52

Burrelles Fresh Ideas

JULY 17, 2023

Media relations and PR pros must heed Godin’s advice or suffer the consequences of being ignored, or worse, getting blocked by a journalist when trying to pitch them. Media usage and overload We stopped having to search out the news about 10 years ago; it finds us wherever we are. first appeared on Burrelles.

Pitching 54

Pitching Media Media Relations Writing 54