Contently - Strategy

JANUARY 25, 2023

What does voice search mean for content marketers in 2023? Basic search engine optimization (SEO) principles still apply to voice searches. SEO is all about writing for the customer and creating content that answers burning questions. That core concept remains the same, though voice search does affect SEO in one way—length.

SEO 88

SEO How To Mobile Engineering 88

Buzzstream

APRIL 8, 2024

With a PR strategy designed to support wider communication and SEO objectives, it was important for Motorpoint to find a way to scale up outreach while ensuring that PR efforts remained as impactful as possible. Motorpoint started using BuzzStream in January 2023. What Impact Has Buzzstream Had on Motorpoint’s PR Activity?

Pitching 77

Pitching Data Examples Retail 77

ImPRessions - Crenshaw Communications

NOVEMBER 4, 2020

Different types of content in the form of press releases , bylined articles , white papers, and social media , among others, can help deliver key messages, amplify thought leadership and boost SEO for a particular brand. . But what are its drawbacks? Cons: Short lifespan. When the budget runs out, the impact wanes. Expensive process.

Advertising 334

Advertising Advertising B2B SEO 334

Burrelles Fresh Ideas

FEBRUARY 13, 2024

In 2023, more than 4.89 As per the Sprout Pulse survey 2023 , nearly half (47%) of consumers intend to utilize shopping features within platforms such as Instagram Shops, Facebook Shops, TikTok Shopping, and the like. Looking beyond 2023, many online experiences could become “shoppable.” Dominance of TikTok SEO.

Social Media 86

Social Media Media Mobile SEO 86

Prohibition

MARCH 2, 2023

2023 continues with a range of constant social media updates and changes, including some interesting new amplification options for your TikTok strategy! Although more relevant for individual user profiles, it’s a great indication toward the continued move to a more visual platform, to guide your businesses 2023 LinkedIn strategy.

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LinkedIn Instagram Social Media Media 62

Sword and the Script

DECEMBER 20, 2022

“PR and communications pros will be leaning way more heavily on AI-powered content development tools in 2023. Rather, AI will be used to create a lot of filler and SEO bait. Part prediction, part hope, and part billion-dollar idea: 2023 may (will?) David Berkowitz , Founder, Serial Marketers. PR has a bigger role in content. “I

Marketing 187

Marketing Content Marketing Data Social Media 187

The Hoyt Organization

AUGUST 14, 2023

In October 2020, Google announced the release of a new analytics platform, Google Analytics 4 (GA4), which replaced Universal Analytics on July 1, 2023. Some powerful tools that help professionals keep track of campaign success are Google Analytics and Google Search Console.

Report 82

Report Publicity Analytics Google 82

Bianchi Biz Blog

SEPTEMBER 7, 2023

Online search is everything these days, and a news story run by a valued, trusted media outlet will rank higher in Google searches than your own content, and it also keeps adding SEO value for a long time. Giving up on earned media is a big mistake. Is earning media coverage more difficult?

Automotive 72

Automotive Media Mobile B2B 72

Communications Conversations

OCTOBER 28, 2022

But, as we sit in the middle of annual planning season for 2023, I think there are some key ways corporate blogs could see much more success by taking a few pages from their individual blogger counterparts. Those blogs probably drive organic traffic to their corporate sites (a huge goal, I’m sure). And, I’m far from alone.

Blogging 109

Blogging Corporate Survey Interviews 109

Landis PR

MAY 1, 2023

Its much more advanced and powerful successor, ChatGPT-4, debuted in March 2023. One of the latest innovations, AutoGPT , was released in April 2023 as an autonomous AI agent that generates its own prompts to complete tasks. ChatGPT In November of 2022, OpenAI released ChatGPT , now the most well-known generative AI tool.

Tools 52

Tools Marketing Writing Resources 52

Sword and the Script

FEBRUARY 14, 2023

.” PRophet founder and CEO Aaron Kwittken : We have been working to integrate GAI [generative AI} into the platform and our MVP [minimally viable product] will be market ready by the end of Q1 2023.” One thing I’d really like to see out of the PR vendor community is software that learns preferences.

Software 131

Software Pitching Analysis Community 131

The Proactive Report

NOVEMBER 14, 2022

2023 is right around the corner. The current economic climate has been tough and financial experts warn of a recession in 2023. These six Digital PR and marketing trends can help you thrive in 2023. Use what you learn in your social audit to identify the audience most likely to support you in 2023. You now have the data.

Digital PR 264

Digital PR Marketing Infographics Video 264

Burrelles Fresh Ideas

JULY 17, 2023

If you’re not an SEO expert, you might try an online headline analyzer like one of these. Related read: Media Relations in 2023: What Journalists Have to Say Conclusion Journalists, like media relations and public relations professionals, face the challenge of information overload in today’s saturated communication landscape.

Pitching 53

Pitching Media Media Relations Writing 53

Stephen Waddington

MARCH 31, 2019

It found that 12% of a PR practitioner’s skillset could be complemented or replaced by AI today, with a prediction that this could climb to 38% within by 2023. ?? Comms School: personal branding In the next week’s Comms School session Marcel Klebba and I will cover personal branding, SEO and the benefit of creating a strong digital footprint.

Survey 68

Survey Enterprise SEO Web 68

Bianchi Biz Blog

JULY 25, 2022

As lead editor for Work Truck , I am responsible for content planning for both print and digital, feature writing, news reporting, manage our brand’s social media efforts, eNewsletters, event planning, and am also the content technical lead, helping with editorial technical and SEO efforts. Work Truck magazine.

Meeting 93

Meeting Media Journalism Education 93

Sword and the Script

JANUARY 17, 2023

Blog: SEO Software Company Semrush Moves into PR with Prowly Acquisition [PR Tech Sum].Comment: Blog: Sorry, Press Releases Do Not Help Your SEO Anymore [Even if Your Press Release Distribution Vendor Says They Do…They Still Don’t]. Products: media database, email distribution, media monitoring & reporting, online newsroom.

Technology 92

Technology Software Resources Pitching 92

Newsfile

JANUARY 30, 2024

McKinsey & Company, 2023 By all accounts, PR pros are increasingly using generative AI in their roles and this is expected to steadily increase over the next year. AI research In 2023, 58% of PR pros surveyed tapped into AI to conduct research. 74% of PR pros report an increase in work quality when using AI. Eapen, Daniel J.

Trends 105

Trends YouTube Video Social Media 105

Prohibition

APRIL 14, 2023

2023 Q1 has come to an end but social media updates and changes have not! This change is fuelled by Instagram wanting to help businesses advertise where users are already searching – is this the SEO of Instagram?

Instagram 62

Instagram Social Media Twitter B2C 62

Katie Paine's Measurement Blog

MAY 25, 2023

24 I need to find the best terms to optimize for SEO. SparkToro Followerwonk Traackr Talkwalker Most of the firms in this space only look at Twitter. So make sure you find one that analyzes all the platforms your stakeholders are on. You need a system that looks at how people are searching for the problems your organization can solve.

Measurement 52

Measurement Communications Survey System 52

Sword and the Script

NOVEMBER 29, 2022

Most applicants cited SEO as their only distribution channel. This week, I finally got around to reviewing the 13 th annual B2B Content Marketing Benchmarks, Budgets, and Trends report for 2023. Together they published the B2B Content Marketing Benchmarks, Budgets, and Trends: Insights for 2023 research report sponsored by ON24.

Content Marketing 120

Content Marketing B2B Marketing eBook 120

Burrelles Fresh Ideas

JUNE 27, 2023

Press releases, news releases, media advisories, media statements and the like are still important in 2023 for myriad reasons, which we’ll cover in this blog post. Search Engine Optimization (SEO) : Incorporate relevant keywords and phrases in your press release to improve its visibility in search engine results pages (SERPs).

Pitching 40

Pitching Writing Engineering Wikipedia 40

Buzzstream

DECEMBER 13, 2023

I joined BuzzStream as Director of Content Marketing in November of 2023. It doesn’t hurt that SEMRush acquired Prowly, so they know something about SEO, which is a plus. Ahrefs is a robust suite for comprehensive SEO analysis and optimization, and it has a lot of features that aid in content ideation if you know where to look.

Digital PR 62

Digital PR Tools Google Pitching 62

Buzzstream

DECEMBER 13, 2023

I joined BuzzStream as Director of Content Marketing in November of 2023. It doesn’t hurt that SEMRush acquired Prowly, so they know something about SEO, which is a plus. Ahrefs is a robust suite for comprehensive SEO analysis and optimization, and it has a lot of features that aid in content ideation if you know where to look.

Digital PR 62

Digital PR Tools Google Pitching 62

Landis PR

DECEMBER 4, 2023

The 2023 PAN Brand Experience Report compared how AI is being used by marketers to how customers actually prefer to encounter AI in the marketing they consume. It should not actually replace your content writers, but instead allow them to create higher-quality content more efficiently.

Marketing 59

Marketing Content Marketing Storytelling B2B 59

Prohibition

APRIL 13, 2023

Here are five ways to repurpose your video content in 2023. Create Blog Posts From Video Content Blog posts are an excellent way to drive traffic to your website and improve your SEO ranking. So why let all that hard work go to waste?

Video 62

Video Infographics Social Media Instagram 62