Newsfile
NOVEMBER 14, 2023
Harvard Business Review says that your customers are making purchases based on corporate purpose commitments and actions in 2023. 73% of consumers say [that] to win their support, companies must show how they are supporting communities and the environment. UK consumers are expected to spend £24.1 over 2022 levels.
Burrelles Fresh Ideas
APRIL 2, 2024
These insights form the foundation for our infographic – a must-see for any PR pro! Print media (magazine) consumption rose in 2023 , and this trend should continue in 2024, according to a study by Pew Research Center (via MediaPost). 7 Reasons Traditional Media is Still Relevant in PR 1. first appeared on Burrelles.
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Newsfile
JANUARY 30, 2024
McKinsey & Company, 2023 By all accounts, PR pros are increasingly using generative AI in their roles and this is expected to steadily increase over the next year. AI research In 2023, 58% of PR pros surveyed tapped into AI to conduct research. 74% of PR pros report an increase in work quality when using AI. Eapen, Daniel J.
PRSay
JUNE 28, 2023
Consider the following findings from Cision’s 2023 State of the Media Report , a survey of more than 3,000 journalists worldwide: Press releases are cited as the resource journalists want to receive the most from brands and PR professionals Journalists ranked press releases No. To read the 2023 State of the Media report, visit Cision.
Sword and the Script
DECEMBER 28, 2022
It’ll be interesting to see if this remains true in 2023. Nearly three-quarters (72%) of B2B buyers say they consume three or more pieces of content before engaging a salesperson, according to a survey by Demand Gen Report. Read more: B2B Content Amplification in 2023: A Sure Way to Get More out of Marketing’s Investment in Content.
Reputation Us
FEBRUARY 21, 2023
This year, the 2023 Edelman Trust Barometer , released in January, says the private sector must act to maintain its position as the most trusted institution, especially in the current volatile world where all organizations are being tested. But content also includes your press releases, corporate communications and annual report.
Newsfile
SEPTEMBER 27, 2023
Moreover, you can use high quality images, videos, infographics, tables or charts. Specifically, consumers look forward to changing to cooler weather fashion as a crispness fills the air. Build Seasonal Connection & Anticipation Many people look forward to the changing of seasons.
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