Sword and the Script

OCTOBER 3, 2023

BuzzSumo edges into PR with journalist database for SMBs; Poppulo adds generative AI for internal comms; why don’t PR software vendors follow basic PR standard practices? The company believes its history of analyzing content will enable it to surface the best reporters for a story by analyzing data.

Analysis 142

Analysis Tools Software SMB 142

Onclusive

NOVEMBER 8, 2023

Originally Published August 23, 2017; Updated August 9, 2021 ; Updated November 2023 PR is always evolving. Corporate Communications As companies grow, corporate communications become more important. Companies often hire specialized agencies on a project basis to assist with specific repositioning or market research.

Training 195

Training Media Training Crisis Communications Reputation 195

Landis PR

APRIL 19, 2022

ESG (environmental, social and governance) is becoming an increasingly important area of development for companies worldwide. ESG standards are put in place to promote sustainable development and prevent greenwashing by creating binding reporting guidelines. Global ESG standards.

Report 52

Report Financial Internal International 52

Newsfile

OCTOBER 24, 2023

dollars in 2023. As a PR professional, you are most likely focusing on trying to enhance your company’s reputation. PR professionals and investors agree the most significant benefit that accrues to companies with a positive corporate reputation is corporate brand loyalty. in the coming years.

Communications 52

Communications How To Corporate Training 52

The Hoffman Agency

FEBRUARY 14, 2024

In the ever-changing landscape of global business, China remains a strategic hub for multinational tech companies despite challenges on both the business and communications fronts. Organizations are increasingly recognizing that impactful internal communications play a pivotal role in fostering a positive employee experience.

Local 36

Local Government Banking Policies 36

Burrelles Fresh Ideas

NOVEMBER 7, 2023

I was out of school and had several years of experience as an executive assistant, including a stint as the admin for a publicly traded company’s investor and media relations director. When the company sold off most of its business and began the process of closing, I was there to the bitter end.

Agency 89

Agency Energy Crisis Management Industry 89

Burrelles Fresh Ideas

MAY 9, 2023

According to Ragan’s 2023 Communications Benchmark Report , 33% of respondents said a lack of measurement is one of the things most holding them back from producing better communications. Consumers engage with companies or brands in many different ways—across multiple platforms and channels.

Measurement 40

Measurement Comparison Advertising Advertising 40