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Cannes Lions 2023: AdTech Dominates At The World’s Biggest Creative Meet

ImPRessions - Crenshaw Communications

Here are four ad industry and adtech trends to watch during Cannes Lions 2023. They might be limiting the glitz for customer events, but their presence reaffirms the prominence of technology brands in today’s advertising landscape. It’s clear: the adtech sector is wielding increasing influence during Cannes Lions.

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Why Video is Vital in 2023

The Proactive Report

Video trends for 2023. Align your stories with your brand purpose. Every piece o f content should have a purpose and should align with your overall brand purpose. Social media listening can provide invaluable insights when it comes to telling the story of your brand. And it should move them emotionally.

Video 162
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2023 Brand Campaigns – The Best So Far!

Prohibition

This time we’re looking at the best so far for 2023, the ones that have caught our and the UK media’s attention for all the right reasons! This is a great example of how simple but well done content can go viral. While many thought they were actually changing the name, the brand confirmed it was just a stunt.

Brand 62
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The 5 Best Food and Beverage Marketing Campaigns of 2023

Buchanan PR

To kick off 2024, we are reflecting on some of the most memorable food and beverage marketing campaigns from 2023. From immersive storytelling to interactive social media techniques, these campaigns set a new standard in marketing and made a definitive mark on 2023. Relatable, funny and relevant, this campaign hit all the right marks.

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?? Nov + Dec 2023 + 2024 Projections Newsletter: What’s Up with Gen Z!? ??

5W PR

Should we be calling this a recap or round-up since we’re posting this after these trends have passed for the most part? TikTok Trends on the Rise “We’re XXX, Of Course We’re Going To” – Sharing similarities or experiences with another person who shares the same as you. I rizzed her up when we met at the party last night.

Fashion 78
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Best PR Stunts, Fails and Learnings of 2023 – Part Two

Landis PR

Apparently, he also had to dispose of the platform’s most valued, and valuable asset, its brand name. Corporations have paid untold millions to branding and marketing gurus to achieve a fraction of this success. The post Best PR Stunts, Fails and Learnings of 2023 – Part Two appeared first on Landis PR.

Film 59
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The Biggest Hair Trends on TikTok Heading into Summer

5W PR

Beauty trends come and go, but some viral hairstyles have made a lasting impact in the world of TikTok and beyond. It’s important for brands to know the latest 2023 hair trends in order to use them to their best advantage in marketing strategies.

Trends 88