2021 Consumer Reputation Storytelling 
Sword and the Script
DECEMBER 21, 2021
Brad Marley , Chief Storyteller, Yelram Media . Diversity, Equity & Inclusion (DE&I) initiatives will be incredibly important, but when the next crisis hits, consumers will be reminded to look back on major brands that only paid the topic lip service. Reputation management is crucial. PR grows more in demand.
Shift Communications
FEBRUARY 1, 2022
Employer branding is your reputation and image as a place to work. Activism, advocacy and social action were critical for 2021. 94% of consumers said it is important that the companies they engage with have a strong purpose. Both directly shape how the public, as well as investors and customers, view the brand.
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Prohibition
JUNE 27, 2023
million users in 2021. As the fastest-growing consumer group, Gen Z is projected to contribute to 130% of the growth in luxury personal items by 2025. With such a promising consumer base, luxury brands cannot afford to ignore the potential of TikTok as a marketing platform.
NewsWhip
MARCH 31, 2021
MARCH 26, 2021. They explore MSL’s approach to linking up earned, owned, and paid media in a world where consumers are in the driving seat. They explore MSL’s approach to linking up earned, owned, and paid media in a world where consumers are in the driving seat. What happens when influence outshines advertising?
Contently - Strategy
AUGUST 11, 2022
Paid ads and content marketing have inverse reputations. According to Gartner , marketing budgets as a percentage of revenue are actually up overall this year compared to 2021. However, ad spend is down , particularly in consumer and B2B tech. How content marketing leads to meaningful ROI. Focus on big ideas and big rocks.
Sword and the Script
DECEMBER 26, 2023
There’s no point in building a reputation if the startup is facing an existential threat. Tactically, we feel data storytelling is going to be a key pillar in 2024 – so now is a good time to build the infrastructure to be able to pull that data, analyze and present it on a regular and timely basis.”
Sword and the Script
DECEMBER 20, 2022
They enable consumer brand marketers to connect with influencers who have large followings on Instagram, TikTok, and YouTube, in a straightforward transactional manner. Performance marketing and digital ad spending will continue to become less effective as consumer brands continue to fight for the same broad audiences.
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