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Ad Tech PR Predictions For 2020

ImPRessions - Crenshaw Communications

The boom comes thanks to data privacy concerns and the call from major advertisers for greater transparency and control over their digital advertising. A patchwork of privacy regulation s has challenged all the major players. Compliance, privacy and ITP/cookie-tracking weren’t just the domain of marketing and ad tech trade press.

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6 B2B Tech Trends From CES 2020

ImPRessions - Crenshaw Communications

CES 2020 is officially a wrap. The California Consumer Privacy Act (CCPA) was a hot topic in Las Vegas. Are they really worth the data privacy trade-off? The good news is — if you’re in cybersecurity and want to boost your thought leadership chops, CES offered a great newsjacking opportunity. CCPA has an impact.

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Sephora Data-Privacy Penalties Sound Alarm for Marketers

PRSay

Marketers are taking notice of California’s data-privacy laws after cosmetics retailer Sephora agreed last month to pay $1.2 1, 2023, a new law called the California Privacy Rights Act will take effect, expanding and amending the existing California law.

Privacy 78
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Impact of COVID-19 on NHS comms

Stephen Waddington

The impact of COVID-19 on NHS comms documents the scale of the challenge faced by professional NHS communicators since the start of the Coronavirus pandemic in early 2020. Patient care and privacy needed to be balanced with public health. It’s the fifth book in the #FuturePRoof series curated and edited by my wife Sarah Waddington.

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The Future of Digital Marketing is Here: AI Tactics for an Omnichannel World

Stern + Associates

It’s no longer optional to be fluent in the language of AI marketing,” explains Lecinski, winner of Kellogg’s 2020-2021 Sidney J. But we also have to think about how to balance the customer experience with privacy, legislation and even different cultural norms.” Levy Teaching Award.

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Rise in Ransomware Attacks Demands Extra Crisis Vigilance

PRSay

companies faced 65,000 attacks during 2020, in which their computer systems and data were held hostage by cybercriminals. Widespread migration to work-from-home arrangements over the last year to control the spread of COVID-19 left organizations more exposed than ever to virulent infections of a different sort: ransomware.

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Building a Global Media Brand with HubSpot [Case Study]

PR 20/20

Regardless of whether marketers embrace AI, it is accelerating change in the industry: Consumers demand greater personalization, and want to control data and privacy. Published Thought Leadership: The team secured 70+ interview and speaking requests, earned media placements, and quotes attributed to the Institute.