Sword and the Script

OCTOBER 3, 2023

BuzzSumo edges into PR with journalist database for SMBs; Poppulo adds generative AI for internal comms; why don’t PR software vendors follow basic PR standard practices? Poppulo adds generative AI for internal comms Poppulo, which develops an internal comms platform called Harmony, said it embedded generative AI into its platform.

Analysis 151

Analysis Tools Software SMB 151

The Hoyt Organization

NOVEMBER 16, 2023

The International Association for Measurement and Evaluation of Communication (AMEC) convened the summit. and 2020 (Barcelona 3.0). They shape a framework that is: Transparent, consistent, and adaptable to the rapidly growing media landscape. Previously, this Principle was about how social media should be measured.

Publicity 97

Publicity Measurement Privacy Guidelines 97

5W PR

NOVEMBER 7, 2019

Facebook is currently under a heavy amount of scrutiny , both for its allowance of incorrect information as well as its lack of respect for consumer data privacy. Because of this, the social media giant has attempted to change its tune. It’s made promises surrounding the consumer data privacy debate.

Advertising 68

Advertising Advertising Privacy Facebook 68

PR 20/20

SEPTEMBER 29, 2020

Regardless of whether marketers embrace AI, it is accelerating change in the industry: Consumers demand greater personalization, and want to control data and privacy. Social media : All social media marketing ran through HubSpot. Workflows : Internal and external workflows were used to run all marketing campaigns.

Case Study 92

Case Study Study Brand Branding 92

Sword and the Script

DECEMBER 10, 2019

And now on with the marketing and PR predictions for 2020. In 2020 I think we will see analytics playing a bigger role in helping teams become more proactive in their approach with customers and less reactive. Christoph Luke | Christoph Luke Media Relations. Podcast advertising revenue will exceed $1 billion in 2020.

Marketing 105

Marketing Content Marketing Advertising Advertising 105

Reputation Us

MAY 12, 2020

May 11, 2020. Be transparent about the mistakes and vulnerabilities that were made internally, operationally and with your reputation. Be respectful of their privacy, but seeing consistency among the people you call is a great basis for communication. This goes for social media as well. From the Credit Union Times.

Crisis 78

Crisis Financial Banking Crisis Management 78

Sword and the Script

JANUARY 14, 2020

By 2020, some 87% of all vehicles in the U.S. She’s my guest on this first edition of the Off Script Q&A series of 2020. I’m the senior director of communications, responsible for external communications to members, non-members and media on behalf of the organization. Have you ever heard of telematics?

Marketing 79

Marketing Data Wireless Industry 79