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Newsprint in pain as COVID-19 bites, so what’s next?

Stephen Waddington

Newspaper circulation during the COVID-19 crisis has been hit by as much as a third by newsagents closing and a reduction in footfall on the high street, across travel hubs and in supermarkets. In the first month of the crisis Facebook reported an increase of 50% in usage of its services. A fifth of the staff will be furloughed.

Print 102
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Faces & Markets of PRGN: Tokyo, Japan – Premier Destination for Business

Bianchi Biz Blog

Local economy is not as bad as it may look based on just the indicators. We also support clients who are entering the Japanese market to help them navigate the local protocols and habits they should know. Engage local experts to navigate nuances, ensuring messages resonate positively and sidestep unintended cultural misunderstandings.

Marketing 107
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Media Relations in 2020

5W PR

A couple of decades ago, media relations meant keeping in touch on a regular basis with the assignment editor of the local TV station and the city editor of the newspaper. In addition to maintaining healthy relationships with the local newspapers and TV stations, it also means opening up and nurturing rapport on so many other fronts.

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Future of PR: 2020 edition

Stephen Waddington

He published a paper called PR 2020 on behalf of the CIPR in 2011 that examined the future of PR. The PR 2020 project was based on interviews with PR practitioners throughout the UK and the outlook for the forthcoming decade. They are all issues that will occupy us all in 2020. Here are the headlines. Issues in practice 1.

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3 Essential PR Trends to Monitor in the New Year and Decade

PRSay

When we began this decade, many local newspapers had at least 10 more pages of non-syndicated content than they do today. While I wish there was a perfect crystal ball, the best we can do are our own professional insights — and here are some trends that we foresee being worth watching in 2020 and beyond: User- g enerated content.

Trends 167
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Tips for Promoting Your Special Event

Landis PR

You may have noticed that the “calendar” section in your neighborhood newspaper, online newsletter or event site is starting to populate with things to do. National and local media in attendance were from CNBC, CNET Roadshow, PBS Newshour, Mashable, Forbes and local TV stations, generating more than 120 editorial feature/news articles.

Local 98
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Maxim Behar's Experience as an Author

Maxim Behar

In November 2020 I published a book “The Morning After” about the pandemic, COVID, and impact on business and leadership, first in Bulgarian which has three editions just for two months and is one of the best sellers on the market now. 25 years back I founded a leading PR company in my native Bulgaria – M3 Communications Group, Inc.

Local 52