Sword and the Script

DECEMBER 22, 2020

Here’s a look at statistics across PR, marketing, and social media that were surfaced in the various reports and studies covered on this blog throughout 2020. The list below is broken into four sections: Marketing statistics from 2020. Public relations statistics from 2020.

Survey 176

Survey Marketing B2B Study 176

Critical Mention

JANUARY 29, 2021

percent contraction in global GDP in 2020 due to the pandemic. It is in this context that digital marketing gains salience. This piece focuses on one such aspect of Digital Marketing — Influencer Marketing. According to Influencer Marketing Hub, the ROI for every dollar spent on IM in 2020 is $5.78.

Brand 135

Brand Branding How To Radio 135

PR in High Definition

JUNE 25, 2020

Monday 23 rd March 2020 – the day the UK’s lockdown was announced by Boris Johnson – feels like a lifetime ago now. If there is one positive, it’s that it provides a chance to take stock, analyse performance and returns, and make improvements before what could be a very difficult second half of 2020. from February to April.

Exercises 71

Exercises Employee Social Media Communications 71

PR in High Definition

JUNE 25, 2020

Monday 23 rd March 2020 – the day the UK’s lockdown was announced by Boris Johnson – feels like a lifetime ago now. If there is one positive, it’s that it provides a chance to take stock, analyse performance and returns, and make improvements before what could be a very difficult second half of 2020. from February to April.

Exercises 62

Exercises Employee Social Media Communications 62

Sword and the Script

DECEMBER 10, 2019

And now on with the marketing and PR predictions for 2020. 1) Marketing embraces sustainability. Marketers will begin to more fully embrace concerns about sustainability and will show more courage in implementing changes across their marketing strategies and their organizations.”. 5) Marketers will slow down.

Marketing 100

Marketing Content Marketing Advertising Advertising 100

Critical Mention

NOVEMBER 7, 2019

” How Effective is Earned Media in PR? Ninety-two percent of consumers say they trust earned media over purely promotional content – via iScribblers. “Earned media continues to be very effective, especially since we are always connected via social media. ” Until next time!

Communications 81

Communications Crisis Communications Media Crisis 81

Sword and the Script

JANUARY 19, 2021

This blog is just a cover story for an incredible marketing and PR agency serving B2B tech. In media relations , you are constantly on the hunt for reporters and influencers writing about your industry. Audio is changing how we search for – and consume information. Check out our services.]. Podcast monitoring.

Technology 169

Technology Publicity Software Pitching 169

PR in High Definition

DECEMBER 17, 2020

With 2020 almost behind us, we’ve been having some great discussions here at Firefly about what we think the year ahead holds, so here are six of the main trends we’ve come up with that we think will have a huge impact on the world of comms in 2021. Move over media relations.

Trends 71

Trends Reputation Course Media Relations 71

PR 20/20

NOVEMBER 30, 2022

It’s proven: Technology increases internal efficiencies, helps eliminate mundane, manual tasks and makes the marketing process more automated. To make any marketing campaign successful, you must understand the goals, pain points, influencers, and preferences of each target buyer persona your company is targeting.

Marketing 52

Marketing Technology Internal International 52

Sword and the Script

DECEMBER 20, 2022

b) More pay-to-play opportunities to participate in national media relations opportunities. c) More companies create their own content and channels to reach audiences instead of traditional media channels. d) Influencer marketing to cool off as far as the amounts of money companies are paying influencers.”.

Marketing 189

Marketing Content Marketing Data Social Media 189

Sword and the Script

DECEMBER 26, 2023

Marketing investment was redirected towards demand generation (content marketing, paid media) as startups looked for deal flow. As the market lifts, brands will need to raise awareness and will be ready to invest for the longer term as their horizons extend. AI loss of luster “Two-fold: AI fatigue is real.

Writing 192

Writing Communications Marketing B2B 192

Sword and the Script

MAY 26, 2020

72% of communications professionals say partisan politics makes their job harder, according to third annual JOTW Communications Survey for 2020 The majority of professional communicators say partisan politics has complicated communications for brands and businesses. Media relations only gets harder. Top tactics in PR and comms.

Survey 119

Survey Measurement Public Affairs Storytelling 119

Burrelles Fresh Ideas

APRIL 2, 2024

Print media is the most trusted source of news in the world at 58% (vs. While overall trust in the media reached its lowest depth in 2020, it is now rebounding. And 40% of social media news consumers expressed concerns about getting news on social media that is inaccurate, low quality and politically biased.

Media 103

Media Radio Print Newspapers 103

Cision

APRIL 27, 2017

Communicators need to learn a new language: One of the biggest themes was addressing the elephant in the room: earned media (PR/communications/media relations) budgets do not get as much money allocated to them as owned media or paid media (internal content or advertising) do – despite the fact consumers trust earned media the most.

Data 264

Data Leadership Tools Advertising 264

Sword and the Script

AUGUST 3, 2021

PR Tech Sum: LexisNexis launches press release service; Talkwalker filters out automated accounts; Forrester released its “Wave” report for consumer intelligence; OnePitch allows you to rate your reporter matches. That’s why I’ve been a long-time advocate of content marketing – and ensuring PR has a role in the process.

Software 85

Software Case Study Pitching Technology 85

Sword and the Script

DECEMBER 28, 2022

Research and surveys are the most valuable content in B2B. Nearly three-quarters (72%) of B2B buyers say they consume three or more pieces of content before engaging a salesperson, according to a survey by Demand Gen Report. That’s up from the firm’s last report which put the market at $4.8 billion in 2020.

B2B 116

B2B Marketing Survey Software 116

Sword and the Script

MARCH 1, 2022

Cision adds sponsored content feature to PR Newswire – pitches it as “guaranteed editorial”; Meltwater Beats Earnings; TrueScope Raises $6.2 Coverage books help…showcase earned media coverage in customizable, branded digital PR measurement reports,” according to the announcement. Q4 enhances investor relations tools.

Software 119

Software Case Study Advertising Advertising 119

Sword and the Script

DECEMBER 11, 2018

This year, more than 20 professionals – real people that do real marketing and PR work every day – responded and with high-quality ideas that I found to be invigorating and thought-provoking. Consumers trust others of similar ilk. Sticking to the three S’s will be vital in 2019 since people are consuming so much information.

Social Media 91

Social Media Marketing Media Creativity 91

Sword and the Script

DECEMBER 15, 2020

Dozens of marketing and PR professionals express aspirations for 2020 along with educated guesses about the future . Marketing be nimble. Predictability is dead – 2020 killed it. This creates renewed opportunities for marketers who communicate via podcasts. Marketing PSTD. Susan Kostal | Stet.

Marketing 168

Marketing Employee Content Marketing Training 168