Stephen Waddington

DECEMBER 30, 2019

He published a paper called PR 2020 on behalf of the CIPR in 2011 that examined the future of PR. The PR 2020 project was based on interviews with PR practitioners throughout the UK and the outlook for the forthcoming decade. PR leads with earned and owned media but also uses paid and shared media for amplification and targeting.

Education 103

Education Government Print Ethics 103

PRSay

JANUARY 9, 2020

While I wish there was a perfect crystal ball, the best we can do are our own professional insights — and here are some trends that we foresee being worth watching in 2020 and beyond: User- g enerated content. 2020 is the perfect time to take a fresh, creative approach to your partnerships. I’d love to hear your thoughts.

Trends 158

Trends Nonprofit Consumer Newspapers 158

ImPRessions - Crenshaw Communications

JANUARY 26, 2021

A year ago, our B2B Tech PR clients were finalizing their 2020 conference speaking strategies, looking forward to sponsoring or winning speaking gigs at tech stalwarts like Cannes Lion, DreamForce, and Hubspot INBOUND. In 2020, necessity became the mother of innovation. That was then. As the pandemic hit the U.S.,

Conference 299

Conference B2B Meeting Fashion 299

5W PR

AUGUST 28, 2020

Since media coverage isn’t a one-and-done exercise, several strategies go into achieving the right coverage and using the coverage in effective relationship building and sales marketing. Here are several tips that smart marketers can use to maximize shared media in 2020. Publish Accurate and Relatable Content.

Media 103

Media Exercises Study Social Media 103

Ronn Torossian

DECEMBER 7, 2020

By the time we ring in the new year, video social media advertising will have exceeded $28 billion for 2020, according to Statista. The pandemic heightened the value of videos as more home-bound consumers […]. Market Business News says a major reason may be the 6.8% The post What Makes a YouTube Video a Hit?

YouTube 195

YouTube Video Advertising Advertising 195

Critical Mention

NOVEMBER 18, 2019

Consumers are attracted to making purchases from dependable brands. In that case, get started and generate conversations and brand credibility by enhancing your media strategies in 2020. Looking for a way to monitor, analyze and share your coverage from TV, radio, online news and social media sources? Until next time!

Viral 70

Viral Radio Media Sports 70

Sword and the Script

FEBRUARY 20, 2024

The response rate is slightly higher than all of 2022, but it’s lower than all of 2020. Twitter landed in a distant fifth place at 36%, even though 90% of journalists say they are still on it and that it can be a highly effective platform for media relations ; People with the most influence. Is that good?

Report 105

Report Publicity Marketing Pitching 105

Agility PR Solutions

SEPTEMBER 1, 2021

Since March 2020, the pandemic has consumed headlines. The post Pitching the media: How do you measure up to global standards? Most stories pitched and placed by PR pros have had a COVID-19 angle or tie-in (with exceptions, of course). That’s why earlier in 2021, Agility PR Solutions surveyed over […].

Measurement 141

Measurement Pitching Media Survey 141

ImPRessions - Crenshaw Communications

JUNE 22, 2021

Clubhouse was launched in 2020 and breaks the mold of traditional social media platforms. In a bid to get in on the social audio experience, Twitter released Twitter Spaces in December 2020. While you should pay attention to the level of adaptability, you should consider how your audience wants to consume media.

B2B 405

B2B Social Media Media Twitter 405

Bianchi Biz Blog

AUGUST 19, 2021

Based on our years of experience supporting clients at CES, we’ve outlined six media relations facts, as well as the obstacles you may face and the opportunities that potentially surround them: More than 6,500 media attended CES 2020 (the last in-person event).

Automotive 91

Automotive Interviews Technology Mobile 91

Stephen Waddington

MAY 19, 2020

We’ve been able to observe the impact of the virus on consumer behaviour and media consumption thanks to data from Brandwatch, OFCOM, Reuters Institute and YouGov, among others. In the consumer sector, the entertainment, gym, hospitality, sports and travel industries in the UK shutdown on 23 March when a lockdown was applied.

Government 151

Government Crisis Energy Community 151

PRSay

MAY 15, 2020

During the 60-minute session, panelists discussed how they are supporting their clients and employees during the COVID-19 crisis, as well as their approach to brand messaging and media relations. Edelman’s research shows that 60 percent of consumers are concerned about losing their jobs to the pandemic, he said.

Agency 96

Agency Crisis Communications Storytelling 96

PRSay

NOVEMBER 12, 2020

This should be easy to understand, but it’s important to remember: The people on the other side of those emails are going through just as many complicated times in 2020 as you are. A combination of understanding, relationship-building and sensitivity to the challenges of a journalist’s life can go a long way, especially in 2020.

Journalism 211

Journalism Report Interviews Meeting 211

Flack's Revenge

OCTOBER 15, 2020

And it’s 2020, so I get a pass on cussing. Well-known businesses, such as Fortune 100s and companies with celebrity leadership, can reach a certain point where bad press will not affect consumer habits. It doesn’t mean anything. You go, Frank, that is effin’ awesome! Comments from our Team.

Leadership 282

Leadership Social Media Trends Facebook 282

Critical Mention

OCTOBER 15, 2020

As we enter the final quarter of 2020, now is the best time to make sure that your organization is as prepared as possible for the months ahead. Over 68 million Americans listen to podcasts weekly and that number will only continue to rise as the pandemic shifts how people choose to consume media. Focus on Client Communication.

Tourism 186

Tourism Radio Travel Social Media 186

Doctor Spin

JANUARY 7, 2024

Polarization in the contemporary political and media landscape. Continue reading More deeply, media polarisation is problematic because it draws false lines between extremes that aren’t necessarily perpendicular. These “false lines” will force otherwise balanced media consumers to place themselves between the media-suggested extremes.

Interviews 59

Interviews Media eBook Journalism 59

Sword and the Script

SEPTEMBER 8, 2020

She and her research team conducted a focus group with 46 participants and also using a panel to survey 1,500 consumers. Their study was published in the Journal of Promotion Management and summarized in a piece for the Institute for Public Relations ( IPR ). More: 2020 Public Relations Salary Survey: How Much Money do PRs Pros Make ?

Survey 94

Survey Industry Leadership Study 94

Agility PR Solutions

OCTOBER 5, 2020

In 2020, much of the media landscape is made up of new media. What once felt new and exciting has been so heavily integrated into our lives and how we consume information that it’s hard to tell the difference between an underground podcast and the product of a national news outlet. With people turning to […].

Media 94

Media Consumer Analysis Media Relations 94

Stern + Associates

NOVEMBER 13, 2023

And beyond company statements, getting your executives out there through social platforms – where messages can be more well thought-out and controlled – and perhaps media interviews and conferences can help build better public relations while aligning values with goals.

Trends 116

Trends Communications Conference Leadership 116

Sword and the Script

DECEMBER 21, 2021

Diversity, Equity & Inclusion (DE&I) initiatives will be incredibly important, but when the next crisis hits, consumers will be reminded to look back on major brands that only paid the topic lip service. This was up from 50% in 2020.”. 2020: 30 Pragmatic Marketing and PR Predictions for 2020.

Marketing 214

Marketing Content Marketing Social Media Employee 214

Ethical Voices

OCTOBER 16, 2023

I then became Executive Director of Marketing and Communications at the university in January 13th, 2020. Then you all know what happened in March 2020. We are the liaison between the company and external media, do lots of crisis communications, media relations, and that’s where I am today.

Ethics 81

Ethics Data Crisis Apparel 81

Sword and the Script

MAY 18, 2021

One study shows communicators are faced with growing workloads, but their relationship with business has strengthened; two studies offer a look at media relations insights. 30% said, “new technologies that are helping businesses and consumers.”. 37% said, “‘feel good’” stories on how companies and communities are helping others.

Study 165

Study Communications Survey Pitching 165

Critical Mention

JANUARY 29, 2021

percent contraction in global GDP in 2020 due to the pandemic. According to Influencer Marketing Hub, the ROI for every dollar spent on IM in 2020 is $5.78. For instance, Facebook is an ideal platform to promote consumer-centric products and Twitter for business-centric ones. World Bank forecasts a 5.2 billion by 2024.

Brand 135

Brand Branding How To Radio 135

Sword and the Script

MAY 4, 2021

times Klear’s revenue in 2020. Klear CEO Eytan Avigdor says his product uses “algorithms and artificial intelligence to help customers identify relevant influencers, manage influencer relationships, and measure the impact of those relationships – something that Meltwater has done for traditional media relations for many years.”.

Tools 99

Tools Survey Pitching Analytics 99

Bianchi Biz Blog

JULY 20, 2023

– derived from the data the Consumer Technology Association (CTA) shared about CES 2023 that may help your CES 2024 PR planning: CES continues to grow in size and scope. According to CTA, CES 2023 “shattered expected attendance drawing over 115,000 industry professionals – marking the largest audited global tech event since early 2020.

Automotive 57

Automotive Mobile Transportation Internal 57

ImPRessions - Crenshaw Communications

MAY 8, 2017

PR is thriving, but what about “public relations” — as a name? The art of media relations, the subset of PR initiatives that focuses on journalist outreach and the generation of earned media coverage, is in many ways exquisitely inefficient.

Publicity 245

Publicity Public Affairs Agency Corporate 245

Sword and the Script

DECEMBER 22, 2020

Here’s a look at statistics across PR, marketing, and social media that were surfaced in the various reports and studies covered on this blog throughout 2020. The list below is broken into four sections: Marketing statistics from 2020. Public relations statistics from 2020. Social media statistics from 2020.

Survey 174

Survey Marketing B2B Study 174

Critical Mention

NOVEMBER 7, 2019

” How Effective is Earned Media in PR? Ninety-two percent of consumers say they trust earned media over purely promotional content – via iScribblers. “Earned media continues to be very effective, especially since we are always connected via social media. ” Until next time!

Communications 81

Communications Crisis Communications Media Crisis 81

PR in High Definition

JUNE 25, 2020

Monday 23 rd March 2020 – the day the UK’s lockdown was announced by Boris Johnson – feels like a lifetime ago now. If there is one positive, it’s that it provides a chance to take stock, analyse performance and returns, and make improvements before what could be a very difficult second half of 2020. from February to April.

Exercises 71

Exercises Employee Social Media Communications 71

PR in High Definition

JUNE 25, 2020

Monday 23 rd March 2020 – the day the UK’s lockdown was announced by Boris Johnson – feels like a lifetime ago now. If there is one positive, it’s that it provides a chance to take stock, analyse performance and returns, and make improvements before what could be a very difficult second half of 2020. from February to April.

Exercises 62

Exercises Employee Social Media Communications 62

Solo PR Pro

SEPTEMBER 21, 2021

Upon graduating, Susan decided to leave reporting behind and instead put her skills to work doing media relations for a major retailer back in her hometown. When I first left my corporate job, I could not believe how much business was out there for someone who had strong media relations skills and good crisis experience,” Susan says.

Meeting 91

Meeting Retail Groups Hotels 91

Sword and the Script

DECEMBER 10, 2019

And now on with the marketing and PR predictions for 2020. In 2020 I think we will see analytics playing a bigger role in helping teams become more proactive in their approach with customers and less reactive. Firms that stick to being mere providers of media relations will continue to lose market share.”

Marketing 99

Marketing Content Marketing Advertising Advertising 99

Bianchi Biz Blog

JUNE 17, 2021

Look back at CES 2020: With CES 2021 being an all-virtual show, you’ll have to look back to recall how things went at CES 2020 when it was last an in-person event. If not, contact the Consumer Technology Association (CTA) to get your spot. Looking back, if your company participated, can go a long way to making 2022 even better.

Technology 86

Technology Automotive Trade Shows Hotels 86

Solo PR Pro

JULY 7, 2020

Yes, many of us offer other services, and some solos no longer offer earned media at all. However, as a whole, media relations is where we hang our hat. Consumer expectations have changed and our clients have to make a shift to serve evolving market demands. It is how we win clients and how we lose them.

Banking 77

Banking Analysis System Industry 77

Sword and the Script

JULY 7, 2020

Welcome to the second half of 2020! Muck Rack focuses on public relations management Muck Rack announced “Public Relations Management” which promises a “unified platform” across the company’s “media database, monitoring, analytics and collaboration tools built for PR teams.” Give our services a try.

Technology 122

Technology Publicity Software Print 122

Bianchi Biz Blog

OCTOBER 28, 2021

In comparing attendance from the show’s last two in-person events (2019 and 2020), attendance somewhat consistent, with 175,212 in 2019 and 171,268 in 2020, when COVID-19 was first hitting China. But early indication looks to be positive, especially for automotive and mobility companies. opens up as COVID19 vaccinations continue.

Automotive 75

Automotive Data Transportation Mobile 75

PR in High Definition

DECEMBER 17, 2020

With 2020 almost behind us, we’ve been having some great discussions here at Firefly about what we think the year ahead holds, so here are six of the main trends we’ve come up with that we think will have a huge impact on the world of comms in 2021. Move over media relations.

Trends 71

Trends Reputation Course Media Relations 71