5W PR

DECEMBER 26, 2019

A study by Boston-based ecommerce company Databox shows what some marketers see as changes they’ll be implementing in 2020 to heighten their company’s visibility and revenue – and crucially to stay ahead of the competition. . COMMUNITY BUILDING. SEO RANKING. USP SHOWCASE.

Marketing 113

Marketing Instagram Media SEO 113

Sword and the Script

OCTOBER 3, 2023

This feature fine-tunes content, aligns tone with brand guidelines”; Recommended topics. Meltwater gamifies customer community. Meltwater added a rewards program to its online customer community. Members will be able to earn status by actively contributing to the community and then receive branded gifts.

Analysis 147

Analysis Tools Software SMB 147

5W PR

NOVEMBER 7, 2019

Advertising is a fascinating study in social strategy and messaging, and marketers tend to be observant of the initiatives other brands are taking to reach consumers. Several key factors likely played into this strategy to push out mainstream advertising in order to update a brand’s reputation or make a push for consumer involvement.

Advertising 68

Advertising Advertising Privacy Facebook 68

PR 20/20

SEPTEMBER 29, 2020

Regardless of whether marketers embrace AI, it is accelerating change in the industry: Consumers demand greater personalization, and want to control data and privacy. Brands will need to become more human. The Results: From a Pilot Blog to a Global Media Brand. The approach isn’t just growing the brand’s audience.

Case Study 92

Case Study Study Brand Branding 92

Prohibition

MARCH 16, 2021

As part of this, a number of big brands, including Morrsions and Tesco, announced that they’d be willing to offer their services to help the NHS. This bid to help the NHS highlights the genuine good will of the brand and showcases their support through a challenging time. — James Watt (@BrewDogJames) December 31, 2020.

Instagram 62

Instagram Government Airlines B2C 62

PR 20/20

JULY 30, 2019

He reminded marketers to stick to their core values when navigating personalization, privacy, and consumer interests in a fast-changing world. He warns attendees to prepare data for this high velocity of change because business transformation impacts every part of your brand. Mark Your Calendar: MAICON 2020. We are the things.

Case Study 50

Case Study Privacy Data Technology 50

Sword and the Script

JANUARY 14, 2020

By 2020, some 87% of all vehicles in the U.S. She’s a former colleague and friend and currently heads communications for the Auto Care Association. She’s my guest on this first edition of the Off Script Q&A series of 2020. I wanted to tackle the challenge of making our brand more prominent in mainstream media.

Marketing 79

Marketing Data Wireless Industry 79