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10 ethical issues facing public relations - PRCA Ethics Council Annual

Stephen Waddington

The PRCA Ethics Council has published its annual perspective of ethical challenging facing PR practice in 2021. The Council was launched in May 2020 to raise ethical standards in PR around the world. Here are ten of the ethical issues facing practitioners highlighted in PRCA Ethics Council Annual Perspective 2021.

Ethics 178
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The Future of Digital Marketing is Here: AI Tactics for an Omnichannel World

Stern + Associates

As spending on digital marketing in the U.S. continues to explode – from 2% to 50% in the last two decades – and the definition of omnichannel marketing continues to evolve, so does the skillset marketers must have to drive growth. Previously, there wasn’t a framework for digital marketing strategies.

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Future of PR: 2020 edition

Stephen Waddington

He published a paper called PR 2020 on behalf of the CIPR in 2011 that examined the future of PR. The PR 2020 project was based on interviews with PR practitioners throughout the UK and the outlook for the forthcoming decade. They are all issues that will occupy us all in 2020. Influencer marketing is messy How we do it 9.

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The AI Gold Rush: Understanding & Unlocking the Potential of Generative AI for Business Growth

Stern + Associates

A long-time authority on unpacking AI’s practical applications for gaining a competitive edge , el Kaliouby eloquently explains what these revolutionary tools are and how they work, then breaks down their current applications in the creative industry, marketing and coding.

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Is there reputational risk associated with investing in the gig economy?

PR in High Definition

From the outset, Deliveroo should have been a runaway success on London’s stock market, given its healthy growth and backing from tech giants like Amazon. All of which relate to business growth and appeal to the market, and all of which Deliveroo seemed to tick off from the outset. But what truly makes an IPO successful?

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AI for the Real World: Using New Tools to Automate, Accelerate, Innovate and Succeed in the 21st Century

Stern + Associates

Show you respect privacy and safety by declaring an AI ethics policy consistent with your business values. These savvy companies committed to becoming entirely AI-first, from C-level sponsorship to technology infrastructure, from business ethics to company culture,” she explains. Success will boil down to team, culture and people.”

Tools 76
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Prioritizing Mental Health: Eight Research-Backed Perspectives for a Happier, Healthier Organization

Stern + Associates

Instead of focusing mainly on growing through mergers and acquisitions, improving existing technology, or being first to market, companies can achieve success by placing values above strategy, implementation over planning, and by striving to get the best out of all employees.