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Top 10 Influential PR Businesses to Follow in 2020

Critical Mention

Powell Tate partners with organizations across sectors — global corporations, advocacy groups, nonprofits and foundations, coalitions, national trade associations and government agencies. Several popular topics covered in their news & views section of their site are advertising, digital, diverse, creative and awards news.

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Future of PR: 2020 edition

Stephen Waddington

He published a paper called PR 2020 on behalf of the CIPR in 2011 that examined the future of PR. The PR 2020 project was based on interviews with PR practitioners throughout the UK and the outlook for the forthcoming decade. PR leads with earned and owned media but also uses paid and shared media for amplification and targeting.

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Nonprofit Local News Gains Steam

PRSay

Over the next decade, Todd predicted, his profession will slowly move beyond the public scorn and skepticism toward the news media that has grown amid the country’s current political divide. At the same time, however, the advertising revenue that local news organizations have long counted on has continued to drop.

Nonprofit 171
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Must-Have Checklist: Marketing & Communications Strategy for 2020

Critical Mention

An increased focus on visual social content will continue in 2020, because it remains relevant to this generation’s internet users. Start prepping your emails as soon as possible, and make sure all of your email marketing strategies for 2020 have those three key components. Utilize Your Earned Media Coverage.

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Get a Big Picture of the PR Landscape with these Notes from 10 Industry Surveys

Sword and the Script

Earned media still the most credible source of info Most people find independent journalism and earned media to be the most credible source of information. Blogs, including independent and corporate blogs, can be credible. Advertising is a distant third. There’s a lot of nuance though, so give the full post a read.

Survey 94
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5 Steps to Creating a Strong Brand

Critical Mention

For example, The Wall Street Journal reported McDonald’s has created a loyalty program and advertised a series of combo meals that were backed by top artists such as Travis Scott, BTS and Saweetie to increase sales and attract more customers. A strong brand should offer something that distinguishes it from competitors.

Brand 126
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Should Public Relations Change Its Name?

ImPRessions - Crenshaw Communications

As the practice of public relations has changed over the decades, so has its name – morphing from “publicity” and “press office” in the 1920s to broader and more inclusive terms like “public relations,” “public affairs” and “corporate communications.”

Publicity 245