Barokas

DECEMBER 5, 2019

Whether you are working with an agency, handling in-house or preparing to kick off the RFP process, make sure you ask these questions among your team to spur the development of a comprehensive and executable media relations program in the new year. If you have a CEO who can slam dunk every interview, good for you.

Strategy 78

Strategy Media Storytelling Pinterest 78

Bianchi Biz Blog

SEPTEMBER 20, 2021

The first one is a review of a 2016 Lincoln MKX ( [link] ) and the second is a first drive of the updated 2019 Honda Pilot ( [link] ). How long have you been in journalism and how did you get started? Both videos are from when I worked at AutoGuide, my previous employer. If you can make me chuckle, you’ve really hooked me.

Meeting 67

Meeting Automotive Media Airlines 67

Deirdre Breakenridge

APRIL 29, 2019

By Frank Strong, Founder & President of Sword and the Script Media. Media relations is hard and getting harder. That’s according to 223 PR professionals polled for the 2019 JOTW Communications Survey. A majority (68%) of respondents said media relations is getting “harder” (53%) or “much harder” (15%).

Survey 377

Survey Media Relations Media Ethics 377

Bianchi Biz Blog

MARCH 7, 2022

Attending 2019 Railway Interchange in Minneapolis as associate editor for Progressive Railroading magazine. How long have you been in journalism and how did you get started? Like every reporter, I’m a sincerely curious person. Pictured with the Cummins QSK95 diesel engine). What story or stories are you most proud of?

Meeting 83

Meeting Automotive Media Transportation 83

Sword and the Script

MARCH 10, 2019

Some 47% of respondents said they’ve observed more PR work being taken in-house, according to the 2019 JOTW Communications Survey (full report embedded below). This year’s survey polled 223 communications and public relations (PR) professionals. Media Relations is Hard and Getting Harder.

Survey 99

Survey Media Relations Corporate Communications 99

Stephen Waddington

MAY 5, 2019

Tailored pitches have always been the key to success in media relations. The 2019 Cision Global State of the Media Report contains useful insights for media relations practitioners seeking to cut through with their pitches. . #1 Surveys were emailed to the Cision Media Database.

SEO 60

SEO Media Relations Pitching Report 60

Sword and the Script

AUGUST 13, 2019

And so, for reasons that are equal parts public service and personal interest, I’ve combed through countless articles and announcements, and put together a chronological listing of the M&A transactions that have transformed Cision into the publicly traded entity it is in 2019. Cision would sell iContact to J2 Global in 2019.

Technology 12

Technology Software Company Marketing 12

Sword and the Script

DECEMBER 26, 2023

AI leads reporters to conduct real interviews again “The growing use of generative AI will force media outlets to be much more careful about how they source and gather input for stories. PR people and the clients they represent may see a return to the good old phone (or Zoom) interview.

Writing 194

Writing Communications Marketing B2B 194

Sword and the Script

DECEMBER 10, 2019

“The early adopters have been educating the market in the last few years about the successes that can be had with integrating own, earned and paid media. Firms that stick to being mere providers of media relations will continue to lose market share.” Microenterprises increasingly rely on public relations.

Marketing 101

Marketing Content Marketing Advertising Advertising 101

Sword and the Script

DECEMBER 25, 2018

The Off Script series is a question an answer style interview published here about once per month. Eleven such interviews were published in 2018 – having missed only in June – and in each one I strive to pull out one little moment to highlight. Note: Nicole will begin a new role as the CMO of CoreView in January 2019.

Marketing 60

Marketing Government Interviews Technology 60

Bianchi Biz Blog

JUNE 21, 2021

At the end of a Friday in June 2019 the staff was informed that the paper would be closing after 150 years in business. I went on to write a breaking news story for the paper I was working for at the time, The Plain Dealer in Cleveland, for which I had to call my friends and former coworkers to interview them.

Meeting 96

Meeting Report Automotive Real Estate 96

Sword and the Script

OCTOBER 16, 2018

That my takeaway from this interview published today with a gentleman who has a history in marketing automation. He is Bryan Young, and he’s my guest on this 33 rd edition of the Off Script interview series. See these related interviews: Managing Media Relations for a Publisher; Off Script No.

Marketing 56

Marketing Real Estate Analytics Interviews 56

ImPRessions - Crenshaw Communications

MAY 7, 2021

But when it comes to the hand-to-hand combat of media relations, an instinct for the game surely helps. That’s the conclusion that Bloomberg Businessweek’s Brad Stone came to about Amazon’s Jeff Bezos and his tangle with the National Enquirer in 2019. But maybe that’s how moguls are. .

Newspapers 296

Newspapers Media Relations Reputation Interviews 296

Sword and the Script

MAY 5, 2020

Muck Rack releases podcast media database Muck Rack said this month it released the “first” media contact database for podcasts: “You can now search for podcasters by keyword based on their past podcast episodes, articles and tweets. Muck Rack released a free online course called “ The Fundamentals of Media Relations.”

Pitching 85

Pitching Survey System Technology 85